MarketingProfs' Members Register for B2B Forum 2010 for just $695! (good until 11/30) »

Ask your question ... sign up today! It's FREE!
Taglines/Names   URGENT - Need Help Fast!  
 
This question has been closed, and points have been awarded.
Women Only Fitness Facility
Posted By: wwbriggs* on 3/23/2007 12:52 PM (CST) 450 Points
I would like to explore names for a woman's only fitness center... not a curves.. more in tune with my target audience which is a lot of mothers and women ages 25-40.

The concept is to allow the woman to better utilize their time by taking time for themselves while making time for their kids. You can come in and drop your kid(s) off at our 2 hour child care, or enroll them in a class of their own. Children's classes are 45 mins, therefore, a mother could sign-in, drop her child off for class, and get a 30 minute cardio and circuit workout in for herself before picking the kids back up again.

My moms are too busy running the kids from one activity to another and looking after the family to have time form themselves. Time is a critical factor.

I want the name and tagline to connect with them.

This is a woman's only area in a family center. We offer parent programs, children's programs, and programs for parent/child.

Oh, and did I say, "it's FUN!"... we are all about the FUN and making fitness FUN.

Our other tags is:

Where kids play and get fit and families get healthier together (SM)

Posted by: retail Member Response
3/23/2007 1:03 PM (CST)
MomTime
MomSpot
JustMoms

Good luck - see my profile to email me
 
Posted by: JudyJudyJudy Member Response
3/23/2007 1:45 PM (CST)
Fit for a Mom
Mom's Space
A Woman's Fitness Place
Time Out for Me
Time Out for Mom

Taglines:
No Place Like A Woman's Fitness Place
A Fitness Place Only A Mother could Love
 
Posted by: CarolBlaha Member Response
3/23/2007 2:02 PM (CST)
The Oasis
The Retreat

Carol
Sell Well and Prosper tm
 
Posted by: peanutpeanut Member Response
3/23/2007 3:10 PM (CST)
ladies and tots fitness
a special place for both
 
Posted by: celina* Member Response
3/23/2007 3:36 PM (CST)
FIT for YOU

Family Fit

Time Out
a family fitness center
 
Posted by: NovaHammer Accepted Answer
3/23/2007 3:50 PM (CST)
Trying to fit several active lives into one time frame is an excellent goal.

Suggest HourGlass for the time and shape concept also known as SandGlass by some. Great Logo potential also.

You could also work with the glass half empty versus half full concept with this idea too

"Hourglass understands YourGlass is half .....

GL
 
Posted by: dkfit8* Member Response
3/23/2007 5:54 PM (CST)
supermom
supergirlfitness
babyfit
fabfit
taketime
maketime
innerfit
smooth
creamyfit
getitdone
 
Posted by: Major_D Member Response
3/23/2007 11:08 PM (CST)
tone up in no time

we watch the kids, while mom gets fit

we watch the kids, so mom can work out

we take care of the kids, so mom can take care of herself


Major_D
 
Posted by: wwbriggs* Author Response
3/24/2007 3:31 AM (CST)
Thank you everyone. Good commments.

I like the combination of time and results that some of you have eluded to. The mom's shouldn’t feel restricted by what they can do to enjoy themselves.

The parents (moms) bring their children because they believe it is a healthy alternative and good for their kids and we want them to use the facility and time for themselves because of how they imagine our services will make them feel and help make their family healthier.

So something that lends itself more towards you don't have to compromise, go ahead and take 30 minutes for yourself and get the results you want, while we work with the kids and have fun getting the results you want for them." Too wordy


Stay away from "we watch the kids." We don't want an image of a daycare. We must remain perceived as a fun and entertaining fitness alternative for the kids.
 
Posted by: ps_rathore Member Response
3/24/2007 7:03 AM (CST)
Gr8 responses above.

As your target market contains both mothers and single females, hence it need to have a name that does not put off any of the category so.... i suggest

Eve's Nest
Active Eve

As Eve was the first know most beautiful woman and mother of all mankind ;)

Hope u kinda like it.
 
Posted by: ps_rathore Member Response
3/24/2007 7:16 AM (CST)
how about gym for moms only

1. jonny & mommy
2. Super moms
3. mums n kids
4. Re-laxx

Only of single womans

1. gym next door
2. De-stress
3. just chill
4. Relaxx
 
Posted by: ps_rathore Member Response
3/24/2007 7:17 AM (CST)
lad n lady is also good may be ?
 
Posted by: ps_rathore Member Response
3/24/2007 7:22 AM (CST)
And i personally think this one is the best

R E C L A I M

For mom's it means:

Reclaim ur beauty, reclaim ur life, reclaim ur self, reclaim you curves ETC...

For Single womans it means

Reclaim ur teens, reclaim ur moves (you can have arobic classes), Reclaim ur Self (suit both the target audiences)

I think that is enough i shall stop here. All the best with ur Business.
 
Posted by: ladivina Member Response
3/24/2007 4:33 PM (CST)
Fit n Time
Fit n Fun
 
Posted by: D4Demand Member Response
3/24/2007 6:02 PM (CST)
Time4U
FIT4U2
 
Posted by: proeditor Accepted Answer
3/24/2007 6:40 PM (CST)
Hi wwbriggs,

So far, I like "Hourglass" the best. It's feminine without saying "mom" (because you shouldn't make childless women feel excluded), and it does go with the concept of time. Logo could be like that ad for milk, where the woman's body is an hourglass-shaped milk glass, only for your purposes, it would actually be an hourglass. Putting it together with a tag, you could say:

Hourglass Fitness Center
... where women have time to save their figures

... take time for yourself & your figure

... time to feel good about yourself again

... 30 minutes to a great shape

or other name/tag ideas:

MyTime
or
MyPlace
or
The MyTime Place
... women's workout space
... have fun getting fit
... the fast & fun way to get fit
... 30 minutes of fun & fitness


XHerCise Area
... the busy woman's workout place
... 30 minutes a day keeps the fat away

Cinderella Place
... where fun & fitness live happily ever after
... reclaim your "once upon a time" figure

W, the Workout Place for Women
... time to do something for yourself for a change
... do wonders for yourself in 30 minutes

OK, I'm out of ideas for now! Good Luck!

karen
 
Posted by: Phoenix ONE Accepted Answer
3/25/2007 8:53 AM (CST)
I think there are some good ideas above---but let me offer a different perspective- why simply go with a tag---combine a tag and call to action!

Schedule Makeover: Combine Fitness, Fun, and Family, and get health & happiness, at {{our place}}

Ladies, does your schedule need a makeover? Now combine fitness, fun and family all in ONE. The {{{name}}} Grab the kids, and your sneakers!

Ladies, do you need a schedule makeover? We have the all in one cure. {{{Place}}}combines fitness, family and fun all for YOU!

Fitness,Family and looking good, just got easy.{{name}} the ultimate schedule makeover, Find out how you can benefit.


Hope these help give a little different view,

Good Luck & Happy Marketing ~ Bill
 
Posted by: Laura Ries (Author) Accepted Answer
3/26/2007 9:30 AM (CST)
What you need is a proper brand name, not a generic description of what your club is as your name. Powerful brands are built by owning a category in the mind. But having a generic word makes that difficult and leaves you vulernable to competition.

Look at some of the successful brands in the kid/mom cateogy. (I have two boys 2 & 5) So in addition to being a marketing strategist, I am one of the busy Mom's your brand is targeting.

Monkey Joes: Inflatable fun center
Gymboree: kid's gynastics
Cashe: sexy clothes
Starbucks: european style coffee shop
Chucky Cheese: games and pizza
Curves: women's only fitness

Some brands that have succeed, but would have been stronger if they had a proper name instead of the generic.

The Music Class
Build-A-Bear
The Little Gym

Finding the right brand name is going to be difficult, but will be worth it. A successful company starts with finding the right name.

You have a great concept that could be the first in a new cateogy.

But most heath clubs do offer child care, why would I go to your club when I could just go to LA Fitness and leave my child there? I assume because your club would also offer exercise for my child instead of sitting them in front of a TV. That needs to be clear in your positioning statement.

I also want to invite you to the Book Club discussion page, where we are talking about my book The Origin of Brands.

http://www.marketingprofs.com/ea/qst_category.asp?catID=29

I'm happy to have a look at some of the brand names you come up with and give you feedback.
 
Posted by: FashionExpert Member Response
3/26/2007 10:21 AM (CST)
Real Women, Real Fitness

Body Image

Fountain of Youth Fitness Club

Queens Gym

Millennium Women Gym
 
Posted by: Laura Ries (Author) Accepted Answer
3/26/2007 1:15 PM (CST)
Hourglass is great. It is simple & unique.

But it sounds too much like Curves.
 
Posted by: wwbriggs* Author Response
3/26/2007 2:03 PM (CST)
I think the HourGlass is a little too much like curves myself. I appreciated your earlier comments as well.
 
Posted by: FashionExpert Accepted Answer
3/26/2007 2:31 PM (CST)
How about Oasis. Something that gives the thought of getting away from it all, we take care it for you while you take care of yur health or yourself. I just got back from my lunch time workout and thats what I think about. I just stepped away from it all. And I am female.
 
Posted by: CPL Member Response
3/26/2007 4:02 PM (CST)
YourTime
GetSlim4U
My Turn
Lost-N-Fit
Lost-N-Fun Fitness
Fabulus Fitness
FunFit
Fun-o-Fit , Fun oFIT

Hope these help stir the creative juices...
 
Posted by: rjohnni Member Response
3/31/2007 7:04 AM (CST)
*woman's only fitness center...
*not a curve shop: in tune with TG of mothers and women ages 25-40.
*concept is to allow woman to better utilize their time by taking time for themselves while making time for their kids: My moms are too busy running the kids from one activity to another and looking after the family to have time form themselves. Time is a critical factor.

***I want the name and tagline to connect with them.

If I take all of the above together, definitely she is a supermom, but then the word could be so overused by the media, your brand may not get enough exclusivity...though the name will be known by more ppl than you can count. And the hourglass, is something that you are not interested in - since being in the curve route.

This bring my attention to Mr. rathore's route: and take 2 steps ahead of that with the help of Laura's idea (because your club would also offer exercise for my child instead of sitting them in front of a TV. That needs to be clear in your positioning statement)...a name that is unique, that means what ur brand stands for and simple enough to pronounce...and a positioning line that bring it all together. It also is an URGE, a call for action!




ActEve: Family. Activity. Fitness.




'ActEve Center' etc. also could be considered with.

Hope it helps.

KUDOS
 


Get more answers ... ReTweet this!

Would you like to post a response?
Welcome to Know-How Exchange!
This is a collaborative community. We welcome everyone's participation.
All you need to do is login. Enter your account info in the box above (top right).
Not a member? Not a problem. Register here (it's FREE and EASY).




Know-How Exchange powered by MarketingProfs


Sponsored Links

Buy a Link Now

Just Released ... Download Today!
Just Released ... Download Today!
Look inside
Included with Premium Membership
User Name:
Password:
Remember Me
Forgot your password?

Top 25 KHE Experts
(Taglines/Names)
Jay Hamilton-Roth (118779)
PhilGrisolia=Results (50958)
mgoodman (35690)
casey (27917)
vic (25818)
Mikee (24528)
Frank Hurtte (22862)
mdlugozima (22558)
W.M.M.A. (21692)
proeditor (17927)
Jo Masterson (17742)
SteveByrneBranding (13863)
NovaHammer (12753)
JudyJudyJudy (12070)
browncatfan (11145)
Levon (10795)
Gary Bloomer (10570)
Marketing-Riot (10503)
ASVP/ChrisB (10360)
D4Demand (10338)
rakesh_sethia80 (9754)
mbarber (8689)
michael (8270)
peanutpeanut (8225)
SRyan ;] (7751)
Recently Posted Marketing Jobs
Director of Marketing and Communications
Demand Generation Manager
Marketing/Advertising Faculty
Director of Marketing
Market Analyst
Sr. Field Marketing Manager - Business Intell.
Associate Vice President of Marketing and Corporat
Marketing Manager
[more jobs]

Join over 355,000 members ... SIGN UP!

My email address is and I'd like my password to be .

Already a member? Sign In!

My email address is , and my password is .


HACKER SAFE certified sites prevent over 99.9% of hacker crime.