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Name For Rewards/discount Card
Posted By: rvbello on 3/26/2007 12:13 PM (CST) 500 Points
Hi Everyone,

I've been searchin for a good name for a rewards/ discount card for a life insurance company for almost a month now and it seems most of the better ones are taken already. Can you help me out with something that communicates "prestige" and "elite- ness".

Thanks in advance for your help.

Posted by: promochic Accepted Answer
3/26/2007 12:45 PM (CST)
When I think of Life Insurance I do not think of discount. There are somethings in life you do not think of as a discount. Like medical procedures or life insurance. I certainly wouldn't want a hysterectomy on special with a 20% discount. When I think of Life Insurance I think of affordable protection that will take care of my family if something happens to me. I do want to belong to a company that is either well known or sounds professional and that isn't going to be - Bob's Life Insurance. Can you provide the name of your company so that it may help determine a good name for the card? Without knowing the company name, this is what I came up with so far:

Life's Little Rewards Card

I will have to think about this one a little more....

Good Luck
PromoChic
 
Posted by: peanutpeanut Member Response
3/26/2007 2:53 PM (CST)
just use elite
and i would suggest a tagline such as

for the good things in life
 
Posted by: designerdawnnie Member Response
3/26/2007 5:00 PM (CST)
PRIVILEDGED LIFE...

PRIVILEDGE...TAGLINE: OUR PRIVILEDGE TO SERVE YOU.

HONORS CARD
 
Posted by: designerdawnnie Member Response
3/26/2007 5:02 PM (CST)
TAGLINES:

SPECIAL PRIVILEDGES. SPECIAL PEOPLE.

OR

SPECIAL PEOPLE. SPECIAL PRIVILEDGES.
 
Posted by: b9dhzel Accepted Answer
3/26/2007 6:00 PM (CST)
How about The Golden Life card?
We buy life insurance when we are younger hoping that it won't be needed and that we will live into our golden years.
 
Posted by: proeditor Member Response
3/26/2007 6:05 PM (CST)
I also don't understand the concept. Can you explain how a rewards card works with life insurance?

In the meantime, how about this -- it's a play on words, sounding like "The In Crowd" and also has an "In" for insurance:

The In Card

other elite-type words that you might not have considered yet:
Top Notch
Choice or Top Choice
Jet Set
Prime
Select
Model
Crème de la crème
Aristocratic
Exec
Executive
Ivory Tower
World Class
First Class
Upper Crust
Upper Class
Patrician
Virtuoso
Numero Uno

I could go on and on, but it would be much better if I knew how the card works and who you are targeting.

karen
 
Posted by: Brand-in* Member Response
3/26/2007 7:39 PM (CST)
Something simple like

The Rewarding Life Program
or
Life's Rewards Card
 
Posted by: D4Demand Accepted Answer
3/26/2007 10:17 PM (CST)
I suggest you focus on Living as your concept word.

Call it the LOTTA LIVING card (LOTS OF LIVING, Loving Living, BIG LIFE card)
Tag:Get more out of life!

You are giving them MORE after all, not costing them less. Set up your bonus program to give them EXTRAS instead of discounts. An additional 10% of products so their $1 is worth $1.10. For example: free dessert with dinner. A free filet with their order for Iowa Steaks. I haven't seen anyone use this approach yet and it might be a news generator as well.

D4
 
Posted by: Eloquence Member Response
3/27/2007 1:26 AM (CST)
Hi rvbello

People who go for life insurances are those who really care for their loved one life’s. So i suggest keep it simple
here are few simple thoughts

Card Names:

For Life
Come To Life
The Good Life
True To Life

Tag line:

As Big As Life
Making Life Living
For Dear ones Life
*For The Life Of Loved Ones *

Best regards

Mustafa
 
Posted by: Tommy Valentine Member Response
3/27/2007 5:05 AM (CST)
4-Ever Card
 
Posted by: KathySmithFilms* Accepted Answer
3/27/2007 6:55 AM (CST)
Hi promochic,

You have some great choices above. I want to add to the mix...

The Game of Life card

The Life Continum Card

Survival of Family prestige card

Life Rewards Card

Futures Unlimited Card

Think ahead Card

Fast Forward Card



Good luck with it.
Kathy
 
Posted by: rvbello Author Response
3/27/2007 10:08 AM (CST)
Thank you all for your kind help and attention . I really learned something new from each post and I'm glad to be part of this highly- productive and caring community.
 
Posted by: steezin_sammy Member Response
3/27/2007 10:48 AM (CST)
when I think of insurance....I think that I am spending alot of money a month and that I barely ever use it (ie I am 20 years old) Example--been paying car insurance every month since I was 16 yet I have never been in an accident, yet I continue to pay just incase I get in an accident. Maybe you should use the some words like

Return, Protection....and tie those into the previous statements everyone made.
 


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