Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 602,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Topic: Student Questions
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Regarding Pestle Analysis
Posted by Anonymous on
3/29/2007 at 6:12 AM ET
upon doing PESTLE analysis,
1) do we analysis PESTLE factors base on a country?
2) do we do 2 analysis if there is 2 countries?
PESTLE Analysis for Macdonald
US - In US, the lifestyles of the people are modernized with high standard of living. Fast food are generally acceptable and highly/frequently consumed.
China - In China, only a small portion is modernized and the rest rather in a more traditional lifestyle. Fast food is regarded as junk food and not neccesary.
Can i present my PESTLE Analysis in this format?
3/29/2007 at 4:24 PM
PESTLE analysis can look at macro factors like country or micro factors like a particular institution or individual. You need to look at what is important now, what will likely be important in future and what are the factors that will influence any CHANGES.
In your McDonald's example, the lifestyle change that could happen in China as the population becomes more mobile and time-pressed, is that they value convenience over nutrition or taste. Or the impact of Western influence will be that brands like McDonald's are more accepted by the general populace.
Be careful that you don't mix editorial with analysis. If you say that "fast food is regarded as junk food and not necesary" that is an opinion until you back it up with fact.
I could argue that fast food is NOT regarded as junk food and IS necessary - this is why there is such a high growth of fast food outlets in China.
To prevent your reader (or professor) from being able to argue like this, you should ensure you stick to the facts and not include your opinion unless you can support it with facts.
4/1/2007 at 4:38 PM
The above link is a PESTE template. It explains how to use it and where it came from.
4/11/2007 at 7:37 AM
I am closing this question since there has been no activity in 10 days.
Thanks for participating!
Carrie (Production Editor)
BACK TO TOP
Post a Comment
2015 Will Be the Year of Video Marketing
by Tyler Lessard
The Evolving Sales Funnel
by Alessandra Ceresa
The Best Content Types for Each Stage of the B2B Sales Cycle ...
by Ayaz Nanji
Flip Your Media Plan: From Old-School Marketing to Digital in ...
by Susan Solomon
29 Must-Read Content Marketing Articles of 2014
by Larry Kim
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with