PRO boosts your marketing IQ. Save 30% when you go PRO with code PROBRAIN »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
How To Name A Store That Sells Everything?
Posted by Anonymous on
4/30/2007 at 5:14 PM ET
I started an online business selling female clothing and accessories about 2 years ago. Since then, I've included everything from stationary items to video games to collectibles to just about anything new and/or used.
As you can imagine, my original store name (Cute Items Galore) no longer matches this description. In fact, the name itself is so branded and bland. So my question is:
How can I rename my store to something more unique keeping in mind that my inventory is ever changing? Examples?
I don't want anything with the words "... & more", mobile text names like, "... 4U", or anything that is gender specific.
Also, I've seen other online sites like bluefly.com that if you didn't already know it's a clothing retailer, you wouldn't know what they sell. Are these types of names generally a good idea?
I'm completely stumped and any ideas are greatly appreciated!
4/30/2007 at 5:20 PM
One Stop Shop
Pop In Shopping
Hope that gets everyone going with some good ideas.
4/30/2007 at 7:31 PM
5/1/2007 at 2:39 PM
While a good name does describe your business (in your case your store) it's the branding behind the name that raises awareness. You could name your store just about anything and, by putting $$ into promoting it, you would gain awareness and traffic (to answer your question about bluefly.com). That's the power of marketing.
To help with a name that better describes what you are selling:
1. To what age group are you selling?
2. In changing your name from Cute Items Galore, you will need to consider the risk of loosing customers who already recognize you for you and have you bookmarked.
3. Are you selling retail, wholesale, both?
4. Are you marketing for the variety of unusual items you carry, the pricing on those items?
5. SEO - what affect will a renaming have on search engines locating you?
Answering these questions will offer a good start in helping you make a decision about renaming your online store.
BACK TO TOP
Post a Comment
Five To-Do's for a Rebrand That Rocks
by Robin Saitz
B2B vs. B2C Content Marketing: Stuff You Need to Know
by Abhishek Talreja
Five Local SEO Tips for Small Business Owners
by Aleh Barysevich
The Selfie Strategy: Build Brand Loyalty Like a Kardashian
by Jeff Soriano
The 10 Most Popular iPhone Apps
by Ayaz Nanji
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with