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Sales Letter Help
Posted By: bill* on 6/15/2004 6:38 PM (CST) 125 Points
I'm a PR person/freelance reporter who has been given some sales tasks. One of my assignments is to revise a sales letter for a web site design and development firm. Does anyone have a sample sales letter to share? Or can you point me in a good direction or to a good book to check out?

I did check search this site already as well...

Thanks

Posted by: Dano* Accepted Answer
6/15/2004 7:13 PM (CST)
Dan S. Kennedy wrote a good book on sales letter writing, I checked it out of the library and I'm writing my first draft now.
 
Posted by: SteveByrneBranding Accepted Answer
6/15/2004 8:09 PM (CST)
Try this link:

http://www.businessknowhow.com/marketing/salestempl.htm
 
Posted by: sam* Accepted Answer
6/15/2004 9:58 PM (CST)
G'day G'day

Before writing the letter in to some type of format I would suggest the following:

- work out what the company is good at within web development/design.
For example Increasing ROI vs skills in developing the right GUI for specific demographics.
Develop maybe 3 points of difference for your company.

- work out who you are targeting with the sales letter and what are the important factors for them in choosing a web development company.
For example the IT dept's needs would be different from a Marketing Director and tailor the letter to suit the person you are targeting.
Develop maybe 3 points for the different people you are targeting.

Then with these bullet points you can quickly and effectively "sell" your services. Just remember that the sales letter is the first step in developing the relationship, you just need to pique their interest - not actually sell with the letter - you do this more effectively with follow up telephone calls and a meeting with your targets.

Cheers

Sam T
 
Posted by: Den E V Accepted Answer
6/16/2004 9:40 AM (CST)
SUMMARY: Offer something compelling, provide a proven & credible solution, keep it simple, encourage proactive activity and provide a valid business reason for your message.

Dear {potential client}
The following information is being provided at the request of {one of your colleagues} {whose title is}.

{My firm} has challenged {Your firm} to engage our team to deliver a zero-cost {What I'm selling} proof-of-concept - that utilizes your own {Something}. Combining {Feature #1} and {Feature # 2}, you are certain to realize new ways to {Benefit # 1}, {Benefit # 2} and understand how {This product / service / process} can drive the heart of your enterprise.

One of our satisfied {industry} clients has authorized {My firm} to provide a demonstration highlighting how they {increase sales or increase profits or reduce costs} leveraging an {My firm} {Product / Service} solution. {My firm's} {Product / Service} demonstration at {http:_demo.htm} provides proven ideas, suggestions and a statement of capabilities of {My firm's} {Product / Service} that will:

* Routinely monitor and manage business results. {Bullet # 1}
* Make measuring performance easy and reliable. {Bullet # 2}
* Alert the business to avoidable hazards. {Bullet # 3}
* Enable proactive versus reactive decision-making. {Bullet # 4}

Please contact me directly to coordinate a date and time to review {Your firm's} business interest, current environment and qualifications for this exercise in delivering strategic results to the enterprise.

I will be in touch to follow-up on the potential to earn an opportunity to discuss these areas in further detail.

Sincerely,

{Me}
{My title}
{My Contact Information}
 
Posted by: bill* Author Response
6/16/2004 9:58 AM (CST)
Thanks. I reallly appreciate it.
 
Posted by: aosterday* Member Response
6/16/2004 11:33 AM (CST)
Two words - Value and unique. What value are you offering them that others don't have have? How can your services help them specifically? Can you prove it? Why are you better than the competition?

Generate Interest. Be clear about what advantage you can give them. Be unique, differentiate yourself.
 
Posted by: aosterday* Member Response
6/16/2004 11:44 AM (CST)
One more thing - be real and genuine, not salesy.
 


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