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How We Organize Marketing Analysis If We Are Working In Service Sector?
Posted By: kcavnar* on 6/16/2004 3:15 AM (CST)	125 Points

Posted by: Jett*	Accepted Answer
6/16/2004 6:14 AM (CST)
Here is a link to some simliar questions previously posted here on the KHE. http://www.marketingprofs.com/ea/qst_searchResults.asp?action=go&qstCategor... and http://www.marketingprofs.com/ea/qst_searchResults.asp?action=go&qstCategor... I hope this helps!

Posted by: jcmedinave	Accepted Answer
6/17/2004 4:10 PM (CST)
Who? Customers, Prospects, Employees. What? Satisfaction (historical, competence comparative), principal Service attributes (agility, hospitality, friendly, cleanness, opportunity, confidence, experience, facilities, proximity, convenience, worth, information, etc...), profiles, segmentation, advertising, communication, image, new products or services,... How? Internal or external studies, formal or informal information, quick or extensive studies. When? Periodically, Frequently. Bye, Juan Carlos

Posted by: The Consultant ™*	Accepted Answer
6/29/2004 3:32 PM (CST)
Here are a few links that might help: www.inc.com/articles/1999/12/15964.html www.va-interactive.com/missourisbdc/ marketanalysis2/marketanalysis2.html www.business.com/directory/advertising_and_marketing/ market_research/marketing_analysis

Posted by: Val (Moderator)*	Moderator Response
7/6/2004 3:23 AM (CST)
Hello all. I am closing this question. This is our standard procedure when the question asker gets busy and falls out of the conversation for a while - or isn't clear about the process for closing. Thanks, so much, for participating! Val (Moderator)

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