Question

Topic: Advertising/PR

How Much Does It Cost To Develop A Print Ad?

Posted by Anonymous on 6/16/2004 at 8:47 AM ET 250 Points
We have in-house copywriting resources but no art director, graphics or layout experts or image bank. Can we put together a quality looking ad that will appeal to CEOs of large organisations for a few thousand pounds/dollars?
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RESPONSES

  • Posted on 6/16/2004 at 10:27 AM Accepted
    Hello James.

    What are you advertising? Is there going to be photography involved? Where will you be inserting this ad? Single page or double? Who are these large organizations (in essence, who is your target)?

    Give us some more details and we can give you detailed answers.

    Thanks--
  • Posted by telemoxie on 6/16/2004 at 2:19 PM Accepted
    There are plenty of folks on this forum who know much more than me about display advertising (I'm a telemarketing guy) - but when you are considering the cost, I hope you are including the cost of running the ad multiple times. Thanks, Nona, for including some figures - it seems to me that at those prices, the cost of placing the ad will be several times the cost of producing it...

    ... Someone once told me that people don't even "see" a display ad until the third placement. If your management wants to just "run the ad one time and see how it works" - I'd encourage you to post another question, and ask the experts on this forum just how many times you will need to place the ad to get the results you want.
  • Posted by Blaine Wilkerson on 6/16/2004 at 2:28 PM Member
    You know, I might as well offer my services as well. I would love to send you a proposal and some examples. IN addition, I have close contact with a brilliant PR pro, professional print shops, the works.

    We have comprehensive databases full of contact info for every newpaper, magazine, journal, etc in the country.

    For radio and TV, my voice-over guy is one of the top 5 in the nation, represented by the William Morris Agency. We can get free demos anytime.

    SOOOOO...just click on my name for my email address if you wish to contact me!

    Good Luck!
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