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This question has been answered, and points have been awarded.
How Much Does It Cost To Develop A Print Ad?
Posted by Anonymous on
6/16/2004 at 8:47 AM ET
We have in-house copywriting resources but no art director, graphics or layout experts or image bank. Can we put together a quality looking ad that will appeal to CEOs of large organisations for a few thousand pounds/dollars?
6/16/2004 at 10:27 AM
What are you advertising? Is there going to be photography involved? Where will you be inserting this ad? Single page or double? Who are these large organizations (in essence, who is your target)?
Give us some more details and we can give you detailed answers.
6/16/2004 at 11:05 AM
I have a very small ad gency in Florida, USA and I can tell you how much we charge, if that's a help. I'm in Greater West Palm Beach Metro and I think we rank around 28th market in the USA, so from that you can gather our economic environment in not "big city" nor are our prices.
If you are in a major metro market expect to double or triple these prices from a small shop. And the sky is the limit if you use one of the larger, top ranking agencies.
Here's a "Chinese" menu of our charges. Usually based on time involved in the project.
1. Concept and rough comp between $200-500
2. Final artwork, including client changes $275-500
3. Distributing ad in PDF form to media via FTP, B-Links
etc. $30 per ad
4. Burn to CD with color press proof $125-200
5. Stock, royalty free photography from our CD collection
$50 each photo. Other stock photos we mark up
17.65% on the vendor charge
6. Stock illustration from our CD collection $25-50
depending on the vendor
7. In the rare cases when we have to burn film that can
run from $250-500 per ad from a vendor
8. If there is scanning involved that's an additional charge
depending on the size of the picture and if we use our
flat bed or drum scanner. From $30-100 per scan
9. If copy is required we bill that out at $50 per hour
Let's assume we're going for the bare minimum here -- a basic design with headline, large visual and a small visual, copy block (client provided copy) logo etc.
Visuals $ 75.00
FTP $ 30.00
Hope that helps!
6/16/2004 at 11:27 AM
Maybe I can help! I'm a designer, and would be willing to make you a proposal to fit your budget if your interested. I do a lot of advertising and marketing for my company, and I am also a freelancer. If your interested, please feel free to email me.
But, if you want to shop around, and if you are looking for great design, but for a reasonable price, I suggest you check out some freelance graphic design websites such as:
(this is a resource for freelance links)
You can look at designers portfolios, you can post what your looking for and have designers bid on projects. You can also request a designer bid on one of your projects. This is a great way to get contracted work. MANY businesses use these types of services.
Hope this helps!
6/16/2004 at 12:18 PM
It's hard to be specific in pricing in this regard, because pricing is determining by a variety of factors - Market, Targeted Publication (circulation size), etc. I can tell you that here in New York, if I were in your situation, just to place the ad alone would command a minimum price of $2500- $3000 for a publication with a circulation size of 6200 (Businesses). That's just for the ad, not including copywriting and graphic design...
6/16/2004 at 2:19 PM
There are plenty of folks on this forum who know much more than me about display advertising (I'm a telemarketing guy) - but when you are considering the cost, I hope you are including the cost of running the ad multiple times. Thanks, Nona, for including some figures - it seems to me that at those prices, the cost of placing the ad will be several times the cost of producing it...
... Someone once told me that people don't even "see" a display ad until the third placement. If your management wants to just "run the ad one time and see how it works" - I'd encourage you to post another question, and ask the experts on this forum just how many times you will need to place the ad to get the results you want.
6/16/2004 at 2:28 PM
You know, I might as well offer my services as well. I would love to send you a proposal and some examples. IN addition, I have close contact with a brilliant PR pro, professional print shops, the works.
We have comprehensive databases full of contact info for every newpaper, magazine, journal, etc in the country.
For radio and TV, my voice-over guy is one of the top 5 in the nation, represented by the William Morris Agency. We can get free demos anytime.
SOOOOO...just click on my name for my email address if you wish to contact me!
6/16/2004 at 3:56 PM
If cost is your major driver - then your best bet is to hire either a small agency or freelancers to help you lay out your ad.
To keep the costs (and time) down prepare a decent brief. Include all the salient points about your target market, and some tear sheets of adverts that you think will work.
However, as has been pointed out, the costs of producing the ad are far less than the costs of running it - so make sure that you are happy with the finished art work before you waste money by running an ill conceived or poorly executed advert.
Bottom line - you could probably get it done for well under $1,000 if you work with freelancers or a small ad agency, and you have a tight brief.
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