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This question has been answered, and points have been awarded.
Marketing For Tv Stations
5/31/2007 at 10:17 AM ET
I'm looking for a book that specifically deals with marketing issues and strategies for TV stations (media). I have general books as well as those that deal with specific industries such as financial services but would like to get one that addresses TV stations (if such a book exists). Thanks a lot for any help you can provide.
5/31/2007 at 6:11 PM
I'm not aware of any marketing books specifically for TV stations, and I'm not sure that books on ad sales for print are going to be very relevant. (I'm not even sure they're still relevant for most print vehicles!)
My suggestion is that you get a really good general marketing book -- like "Kotler on Marketing," for example -- and draw the parallels you need from the examples he gives. I don't think it will be that difficult, and all the fundamental marketing principles will apply in some way to your business.
6/1/2007 at 7:44 AM
When you say "TV Stations" I am not exactly sure of whether you're speaking about a book that talks about how tv stations market their content or themselves. I assume you're speaking about advertisements so...
Try "Life After the 30 Second Spot" by Joseph Jaffe. While it isn't exactly a "TV Station" marketing book, it address advertising in that sense. I would also suggest reading Jaffe's and Greg Verdiono's blog (which are both free, so why not!):
Hopefully those help.
6/5/2007 at 9:13 PM
Gidday Marcus - I'm unaware of any that specifically target the TV industry and as Nathan has pointed out, are you wanting things that help TV stations market themselves or how TV station marketing occurs.
One book that offers great insights into the advertising industry and through that context, the TV arena is the 'Craft of Copy Writing' which takes you through the skills to be a good copywriter and by default, shows what it takes to market well in 30 seconds via TV
6/15/2007 at 6:49 AM
I am closing this question since it's more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions.
Thanks for participating!
Carrie (Production Editor)
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