Summer sale: Go PRO for just $195 (reg. $279) with code SUMMER2015 »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Marketing For Tv Stations
Posted by Anonymous on
5/31/2007 at 10:17 AM ET
I'm looking for a book that specifically deals with marketing issues and strategies for TV stations (media). I have general books as well as those that deal with specific industries such as financial services but would like to get one that addresses TV stations (if such a book exists). Thanks a lot for any help you can provide.
5/31/2007 at 6:11 PM
I'm not aware of any marketing books specifically for TV stations, and I'm not sure that books on ad sales for print are going to be very relevant. (I'm not even sure they're still relevant for most print vehicles!)
My suggestion is that you get a really good general marketing book -- like "Kotler on Marketing," for example -- and draw the parallels you need from the examples he gives. I don't think it will be that difficult, and all the fundamental marketing principles will apply in some way to your business.
6/1/2007 at 7:44 AM
When you say "TV Stations" I am not exactly sure of whether you're speaking about a book that talks about how tv stations market their content or themselves. I assume you're speaking about advertisements so...
Try "Life After the 30 Second Spot" by Joseph Jaffe. While it isn't exactly a "TV Station" marketing book, it address advertising in that sense. I would also suggest reading Jaffe's and Greg Verdiono's blog (which are both free, so why not!):
Hopefully those help.
6/5/2007 at 9:13 PM
Gidday Marcus - I'm unaware of any that specifically target the TV industry and as Nathan has pointed out, are you wanting things that help TV stations market themselves or how TV station marketing occurs.
One book that offers great insights into the advertising industry and through that context, the TV arena is the 'Craft of Copy Writing' which takes you through the skills to be a good copywriter and by default, shows what it takes to market well in 30 seconds via TV
6/15/2007 at 6:49 AM
I am closing this question since it's more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions.
Thanks for participating!
Carrie (Production Editor)
BACK TO TOP
Post a Comment
Three Simple Ways to Create a High-Converting Email Subscribe ...
by Megan Van Vlack
Bye-Bye to These 10 Web Design Trends
by Scott Donald
How Marketing Can Contribute to Revenue Generation [Infographic]
by Glenn Gow
Seven Tools for Creating Infographics Without Using Photoshop
by Tamas Torok
The Three Keys to Mastering Marketing in Today's Noisy ...
by Linda Popky
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with