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Recruitment Headline To Attract Lawyers
Posted By: red on 7/3/2007 5:54 PM (CST) 250 Points
After years of creating adverts to attract lawyers for one of my recruitment specialist clients I've pretty much dried up on the new ideas front.

They do a lot of general 'come and have a chat about career options within the market place' ads.

Any suggestions would be very much appreciated.

Posted by: Steve Accepted Answer
7/3/2007 6:56 PM (CST)
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Hi Red: Check out the ConceptCracker / IdeaMachine at AdCracker.com. You'll find a whole new way to trigger ad concepts.
 
Posted by: enigma007* Accepted Answer
7/4/2007 11:21 AM (CST)
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You can check out Dan Kennedy's "The Ultimate Sales Letter" book on Amazon.com.

But seriously, you may need to think about investing in an excellent copywriter.

Nobody knows your business like you, but an excellent copywriter will be able to dig in to your business and find your USP. This is the hook that answers the question of why should they go to YOU.

I'm thinking that you probably don't have a USP. Once you find out your Unique Selling Proposition, then you craft that into your headline. Your headline should be about benefits.

Email me if you have anymore questions.
Best of luck to you :)
 
Posted by: Peter Hobday Accepted Answer
7/5/2007 4:40 AM (CST)
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Red - well I am a copywriter so here is my headline copy for free!

I know how well this works:

"Some of the best legal jobs never reach these pages"

Your copy then goes something like: We have a number of unadvertised jobs to discuss with motivated applicants. Contact me now and ask for our confidential career list - you are just one call away from a lucrative leap up the legal ladder..

Put those quote marks around the headline because that will get more readers reading your ad. (Around 10% more).

Peter
 
Posted by: red Author Response
7/6/2007 4:17 AM (CST)
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Thanks for all your help on this! I really like Peter's copy. It has given me inspiration and I'm already considering developing it for a mini campaign targeting other audiences ie. accountants, interim managersm, non executive directors. Great job!
 
Posted by: Peter Hobday Member Response
7/7/2007 1:57 PM (CST)
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Red - glad you liked the copy. let us know how it works for you!

Best wishes,

Peter
 
Posted by: Peter Hobday Member Response
7/15/2007 9:33 AM (CST)
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Hi Red - are you still there???

Peter
 
Posted by: red Author Response
7/15/2007 9:38 AM (CST)
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Hi Peter, I'm here...
 
Posted by: Peter Hobday Member Response
7/15/2007 9:47 AM (CST)
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Red - OK, just checking. Marketing Profs will close this question if there hasn't been any activity for 10 days.

Best

Peter

PS Your ads sound interesting! Can you let me see a copy of the one for lawyers if you have finished it? You can send it to me at:
[Email address deleted by staff]
 
Posted by: carrie77 Moderator Response
7/19/2007 12:06 PM (CST)
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Hi Everyone,

I am closing this question since it's more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions.

Thanks for participating!
Carrie (Production Editor)
 
Posted by: Peter Hobday Member Response
7/19/2007 12:08 PM (CST)
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Told you ..
 


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