Question

Topic: Strategy

Hong Kong Disneyland And Ocean Park

Posted by Anonymous on 7/4/2007 at 4:18 PM ET 250 Points
I am doing a dissertation on a case analysis on HK Disneyland and Ocean Park. The dissertation is about 8000 words. Can anyone suggest a structure for the case study ( in sequence)? Such as in which areas should I compare with the two and I also need to make some recommendations at last. Thank you very much!
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RESPONSES

  • Posted on 7/5/2007 at 12:02 PM Member
    Do you have access to the background for these two parks or are you trying to write a case study based only on observable elements?A true case study, if possible, needs to look at background and decisions made that led to the observable result.

    If you don't have that, I would start with how the previous parks were structured, how successful, the culture and times into which they entered.

    Then examine how the culture and times were different when and where these two parks were built and how they were received.

    A theme park is a business like any other, the rest of the case should cover the same topics you would for any business.
  • Posted by tsechingon72 on 11/9/2012 at 12:33 PM Member
    Hong Kong Disneyland is the smallest Disneyland in the world which due to the limited land.

    however Hong Kong Disneyland can increase the land through Reclamation.

    My question is any business or company strategy can apply into this opportunity to help Hong Kong Disneyland for future development?
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