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Big Bang Store Opening Idea For A Leading Brand

Posted by rkarthikk on 7/5/2007 at 7:04 AM ET 250 Points

Hello folks

Need some really clutter breaking ideas for a leading apparel brand new store opening. Its tagged to be the biggest store in Asia pacific region.

it should be an idea that should take the city by storm!!

Thanks in advance for all your ideas
Karthik

Posted by ilan on 7/5/2007 at 3:16 PM Accepted

Rock concert in the store.
Find a band known for their fashion sense and bring tghem to play inside the store.
Obviously, we don't know what kind of store you have, since you didn't volunteer many details, but almost any apparel brand with some recognition could do wonders with this idea.
Posted by Carla_Ey on 7/5/2007 at 9:07 PM Accepted

Have a fashion show...with a dj...if your clothes are for party-goers get a dj that plays house, if the clothes are sporty, outdoors or casual get a hiphop dj...

Ask some fashion designers in your area to customize an outfit and
then you can auction these to the participants...or just put them on display.
Posted by CelebNow on 7/8/2007 at 6:48 AM Accepted

Get the politics in order, to make sure you invite the right "people, media, and organizations"
Possibly tie it to Multiple events leading to your opening,
It's not just the "idea", behind your opening, but the "perception & anticipation" that's why you have to have a who's who buzz
(Like the fashion designer Idea above, Carla_Ey is good)

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