MarketingProfs Know-How Exchange : LSM

Ask your question ... sign up today! It's FREE!

Other

This question has been closed, and points have been awarded.

Lsm
Posted By: mohitc* on 6/24/2004 4:56 AM (CST)	250 Points
What are LSMs? And how are they constructed?

Posted by: Jett*	Member Response
6/24/2004 8:06 AM (CST)
In what context is the term being used? It cam mean anything from Large Scale Manufacturing to Linear Shift Map. Please provide the context (i.e. the sentance where it is being used). Thank You!

Posted by: mohitc*	Author Response
6/24/2004 8:50 AM (CST)
In the context of market research (segmentation)...

Posted by: SRyan ;]	Member Response
6/24/2004 11:26 AM (CST)
Large Sums of Money. Constructed by marketing a great product successfully! - Shelley ;Þ

Posted by: Peter (henna gaijin)	Member Response
6/24/2004 12:51 PM (CST)
Living Standards Measure - often used to determine the amount of poverty in a third world country.

Posted by: Michele	Member Response
6/24/2004 1:03 PM (CST)
The SAARF LSM (Living Standards Measure) has become the most widely used marketing research tool in Southern Africa. It divides the population into eight LSM groups, 8 (highest) to 1 (lowest). LSM-7 and LSM-8 are divided into Low and High respectively You can find out more about them at http://www.saarf.co.za/

Posted by: The Consultant ™*	Accepted Answer
6/30/2004 4:12 PM (CST)
LSM is a useful,non racial market segmentation tool which categorises consumers into eight bands depending on product usage, access to amenities and degree of urbanisation. These bands are PROGRESSIVE AFFLUENTS, ESTABLISHED AFFLUENTS, EMERGING MARKET, YOUNG ASPIRERS etc. Here is a link on "Measuring Living Standards" www.worldbank.org/poverty/health/wbact/health_eq_tn04.pdf I hope this helps.

Get more answers ... ReTweet this!

Would you like to post a response?

Welcome to Know-How Exchange!
This is a collaborative community. We welcome everyone's participation.
All you need to do is login. Enter your account info in the box above (top right).
Not a member? Not a problem. Register here (it's FREE and EASY).

Know-How Exchange powered by MarketingProfs