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Have Any Business Slogan Ideas?
Posted By: johnrankins* on 6/24/2004 2:19 PM (CST)	250 Points
For an electrical contractor

Posted by: kwinters*	Accepted Answer
6/24/2004 2:24 PM (CST)
You will get some good ideas here, there are some sharp contributors, however, I think to really help you we need to know more... ie. what kind of electrical work? how big are you? what is your advantage over the competition? if it is a one man show, what are you like? what is your business philosophy? your specialty? etc. feed us dogs just a few more crumbs and maybe we can crap for you....

Posted by: Rick Sebok*	Accepted Answer
6/24/2004 2:26 PM (CST)
Hi John, What makes your firm special to its customers? Answering this question will help the group provide more insight. Also, please provide information regarding your business: - type of customer (res/comm) - type of work (new const/remode/repair/etc) - size, location, years in business Thanks, Rick

Posted by: johnrankins*	Author Response
6/24/2004 2:43 PM (CST)
ESTABLISHED SINCE 1936, Prides themselves on great relationships, quality work, and integrity. offering all ectrical service, intallation & repairs for commercial, industrial, institutional & residential work. Their current motto is "trusted partners" which I think is too vague.

Posted by: kwinters*	Member Response
6/24/2004 2:46 PM (CST)
What is the name of your business?

Posted by: kwinters*	Member Response
6/24/2004 2:54 PM (CST)
Rankins Electrical...When you want it done right! Rankins Electrical...Quality counts in electricty, use it! Rankins Elecrical...There is a difference in electric contractors...don't take a chance! Rankins Electrical...Hell, we been doing this since 1963, we'll get it done right! (joke) Rankings Electric...Quality Electrical Contractor Rankins Electric...Done right, Fair price! just brainstorming as I type...I realize they are not good but maybe will stimulate some thought....

Posted by: SteveByrneBranding	Accepted Answer
6/24/2004 2:57 PM (CST)
I agree with above comments – there is no generic slogan that will work for you. Here are a couple of links that might be useful. http://www.adslogans.co.uk/ans/ http://www.adslogans.co.uk/hof/

Posted by: SRyan ;]	Accepted Answer
6/24/2004 3:28 PM (CST)
What about... "Trust us to keep you humming." "Keeping things humming since 1936." "Switch to a trusted electrician." "Our customers never switch." "Your partners in circuit." "In circuit since 1936." "Our integrity is on the line." No, wait, that last one may sound iffy! =)

Posted by: kwinters*	Member Response
6/24/2004 3:32 PM (CST)
I think that you have to look at your core strengths and what makes you better than the other guy and you also have to look at what do your consumers want from an electrician? Can you list these for us? I think you slogan will have to capture some of both, probably more of what the market wants in an electrical contractor, they need to hear what they want to hear from you about yourself....

Posted by: tjh	Accepted Answer
6/24/2004 7:15 PM (CST)
couldn't resist: "A Full Service Electrical Contractor & Trusted Partner Since 1936" Pretty generic, but without more data from customers, USP's, etc., this broad of an approach is probably what you're going to hear the most of. Then again, it could be just what's needed. Gather some, mock them up, survey them with clients in all stakeholder groups such as consumers, General Contractors, etc...

Posted by: michelletrex	Accepted Answer
6/24/2004 7:28 PM (CST)
I thought this one by SRyan was very good... "Our customers never switch" but what about "Turning our customers on since 1963" "Switched on since 1963" "Switch to us and be turned on"

Posted by: Jim Deveau/Catalyst*	Accepted Answer
6/24/2004 9:05 PM (CST)
Hi: We Light up Your Life Your Electrix Fix Since '36 Wiring Great Customers Since '36 We Can Electify You Hope this helps.

Posted by: gavin.dowling*	Accepted Answer
6/24/2004 10:59 PM (CST)
-Plugged in since '36 -Sparks R Us -Plug in to the pro's -Flicking the right switches since '36 -Still sparking after all these years

Posted by: SRyan ;]	Member Response
6/24/2004 11:34 PM (CST)
More ideas to inspire your own braincyclone... "You can trust in our power" "Your current partner to trust" "The best for your current project" "Run with us" Guess I'd better stop now before I get carried away! The later the hour gets, the stranger the ideas become... - Shelley

Posted by: tigertek	Accepted Answer
6/25/2004 2:33 AM (CST)
Sparking your life since 1963 or it's free! (In other words...'We've fixed every electrical problem assigned to our team at Rankin Electrical...big or small, for the past forty-one years...so if we don't fix yours...it's on us...electrifying huh?!?) HELLOOOO!!! Everyone it's '63 NOT '36! Grr oh well atleast I know who not to hire if I want attention to details...lol. Ciao, TigerTek.

Posted by: LittleWhacky	Accepted Answer
6/25/2004 5:58 AM (CST)
XXX Electrical: Caring for your power since 1936 XXX Electrical: Your partners in power since 1936 SUZE

Posted by: damomc*	Accepted Answer
6/25/2004 6:24 AM (CST)
How about "Rankins Electrical We rank #1" Cheesy I know but it might get noticed!.

Posted by: kwinters*	Member Response
6/25/2004 8:52 AM (CST)
If I understand correctly, Rankins is not selling electricity but installing the wiring and components neccessary for electricity and my guess it that he is going to be dealing with general contractors a lot since he is an electrical contractor... is that correct? the above slogans are good however, they sound like a power company, not an electrical contractor.... rankin am I correct?

Posted by: frank*	Accepted Answer
6/25/2004 1:37 PM (CST)
When it comes to electricity, I don't think I want to see sparks...sparks are a result of faulty work and no customer wants to see sparks! Having said that, how about... "Building relationships since 1936." "Dedicated since 1936."

Posted by: LittleWhacky	Member Response
6/26/2004 10:57 AM (CST)
How about..... "Electrifying (name of region) since 1936" ..........???? Oh shut up, Suze, for Heaven's sake......

Posted by: johnrankins*	Author Response
6/28/2004 9:31 AM (CST)
You guys are doing great. The actual name of the Company is Reynolds Electric, and they are not a power company but rather an electrical contractor that does wiring and fiber optics, etc...

Posted by: LittleWhacky	Member Response
6/28/2004 2:45 PM (CST)
Aha, OK. So how about ... Reynolds Electric ... keeping (name of city/region) wired since 1936 Yes, yes, I'll shut up now. SUZE

Posted by: kwinters*	Member Response
6/29/2004 2:31 PM (CST)
I actually woke up in the middle of the night two nights ago thinking about this.... How about: Reynolds Electric - Call us and the Job is Done!

Posted by: Deremiah *CPE	Accepted Answer
6/29/2004 7:31 PM (CST)
Mr. Rankins, here's something you can use to not only create a great slogan for your company but build better relationships with your clients. Reynolds Electric clearly the best Reynolds Electric-We can get a wire anywhere When you want Terrific call Reynolds Electric! Reynolds Electric...We're perfec-tric Reynolds Electric - No kinks in our wire runs Reynolds Electric - Tangle Free Wiring Thanks for your time. Is there anything else I can do for you? Deremiah, *CPE

Posted by: mtankel*	Accepted Answer
7/8/2004 1:31 PM (CST)
Rankins Electric Empowering [city] since 1936. Call us at XXX-XXXX We're always on.

Posted by: cchapman*	Accepted Answer
7/8/2004 2:02 PM (CST)
BRIGHT IDEAS for solving your electrical problems

Posted by: jsutton*	Accepted Answer
7/8/2004 2:55 PM (CST)
Picture of two guys in electricians clothes (butt crack optional): one is presentable in appearance with Rankins name on shirt, the other is covered in soot, hair straight out, (maybe clothes smouldering if that's not too over the top), etc. Copy: "It's not hard to tell the good electricians from the bad! Rankins - serving you since 1936."

Posted by: dinobia*	Accepted Answer
7/8/2004 4:04 PM (CST)
Hi guys, Maybe I'm missing the point here - but how many of the slogans demonstrate an outright benefit to the prospect? Go over all the slogans and apply the "so what" test. For example; "Your current partner to trust" - SO WHAT! Tell me what my benefit is - just keeping asking "so what" and you'll eventually get there. Cutsy and clever don't work - benefits do.

Posted by: roshla*	Accepted Answer
7/9/2004 3:39 AM (CST)
Reynolds Electric - been with you for 70 enlightening years.

Posted by: atif*	Member Response
7/9/2004 5:46 AM (CST)
Hi Guys, I have established an group of organisations that gather together once in a while and discuss employability issues. We're all in the public sector and the group is called "ELEF", which stands for East London Employability Forum. We've just created a great logo, any suggestions for a slogan??? Thanks! Atif

Posted by: frank2u*	Accepted Answer
7/9/2004 3:00 PM (CST)
Reynolds Electric -- Experience Solutions. Its your turn! Its your turn. Experience Solutions! <\|\|>

Posted by: Hammerle*	Member Response
7/12/2004 3:21 PM (CST)
"For a shocking situation ... ...we'll remove your shorts!"

Posted by: Hammerle*	Accepted Answer
7/12/2004 3:45 PM (CST)
"Sixty-eight years of experience ... ... in only forty-one years!"

Posted by: Hammerle*	Member Response
7/12/2004 6:06 PM (CST)
Generating Solutions since 1963

Posted by: bketchum*	Accepted Answer
7/15/2004 11:47 AM (CST)
Hi John, There have been some really creative ideas suggested here, but I think member “dinobia” was the first to really hit the nail on the head. Your slogan has an important role: It supports or affirms your company’s line of business. It expands what the company name and icon logo can’t tell the customer. And it’s a chance to sell a benefit without having the customer read down through the small print. This is important when you’re competing with other area contractors; for example, bidding for attention in the yellow pages of a phone book. I like to think of a slogan to be very much like a headline in a magazine ad, and believe that some of the generally-agreed-upon conventions of writing a good ad headline should be applied to a company’s slogan. The so-called “golden rule” of many good ad headlines is to provide a benefit to your customers. So try to think up a benefit or two for your customers that you can put in your slogan. You can often think up some effective benefit ideas by trying to get in your customers head. What are some of the key concerns of your customers today? Are the rising cost of electricity a big concern for your customers. They certainly are for me. Can you wire a home or business more efficiently to help them save on electrical bills? A second major concern is safety. I can tackle a few fix-up jobs around the house. I’ll even attempt a few minor plumbing issues. But I’ll never touch the wiring! If I were to do my own wiring, I would never feel confident that my house wasn’t going to burn down while I slept or was at work. With these two concerns, you can create benefits of using your electrical contractor service and insert them into your slogan. Here’s a quick example that I tried to put together: “Wiring homes and businesses safely and energy-efficiently since 1936.” It certainly doesn’t have much “verve,” but I think it captures what you do (wiring); who your customers are (homes and businesses); the benefits of going with your company (safety and efficiency); and backs it up, building trust, with the age of the company. This is just a start. I’m sure there are many other benefits your company offers. Pick the very best ones and use one or two of them in your slogan. I’ll end this by saying, I think you should keep this slogan serious. If you were the owner of a gourmet candy shop, you can be more good-humoured and frivolous with your slogan. But electricity is pretty serious, potentially dangerous stuff to be dealing with. I think you may build better trust if you kept the slogan straightforward and serious. All the best, John. Bruce Ottawa, Canada

Posted by: fisherae*	Accepted Answer
7/16/2004 7:32 PM (CST)
how about 110, 220 and beyond

Posted by: Val (Moderator)*	Moderator Response
7/18/2004 3:38 PM (CST)
Hello all. I am closing this question, since its more than 2 weeks old. We do this to make sure members' contributions are rewarded in a timely manner and to improve the visibility of newer questions. Thanks, so much, for participating! Val (Moderator)

Posted by: Hammerle*	Member Response
7/19/2004 12:12 PM (CST)
Hey John! What did you finally pick? GH.

Posted by: damomc*	Member Response
7/19/2004 12:33 PM (CST)

Posted by: dpn1982	Member Response
8/15/2006 4:29 AM (CST)
now i'm working in a interior decoration co. my manager require me to make a slogan for company. the main customers of our company are office and home furniture. I gave alot slogans and ideas, but my boss didn't accept. Can you help me?

Posted by: jeddah7007	Member Response
11/2/2006 2:24 AM (CST)
I would like to take this opportunity to inform you all that I just launched a new company with the name of ( Dreams Tourism Services ) but I am little bit confused about the name, can any body suggest me that the reasonable name is suitable from these. Dreams Travels Services Dreams Travels & Tourism Services Dreams Tourism Services The main work of this company would be Travels Services, like Hotel Bookings, Travel Packages, Air Lines Ticketing and Ground Handling. Also we will arrange for Hajj and Umrah Services I am also looking for any good Graphic or Advertising Company or person, for designing a good attractive and creative website and also LOGO for my company.

Posted by: thepcman1	Member Response
1/14/2008 6:49 PM (CST)
I was looking for slogans for my painting business and found these slogan creators helpful: http://slogan4u.com http://www.thepcmanwebsite.com/free_slogan_creator.php They gave me a good starting point.

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