Question

Topic: Strategy

How Can A Bpo/marketing Research Firm Position Itself?

Posted by Anonymous on 6/25/2004 at 8:18 AM ET 250 Points
A Market Research firm operating in Business Process Outsourcing industry, is to position it self in the market.What are the different ways in which it can position itself.
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  • Posted by SteveByrneMarketing on 6/25/2004 at 3:45 PM Member
    The first option for a market position should always be the number one position. Usually this means taking the broad category definition and modifying it down – segment it by defining whatever you can legitimately own. Example: Number one in XYZ Service Support

    Hope this helps
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