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Want To Study Advertising/pr In The Us
Posted By: abhishek133* on 6/26/2004 4:01 AM (CST) 125 Points
well. i just finished my undergraduation in commerce here in India. Now i am interested in making advertising as my career and so would like to study in the US... I think The Adcenter at VCU and Miami Ad school are good ones for my masters.. Please suggest me whcih are the other good places for me to go to..And will it be pretty difficult for me to get an admission as i have done my undergrad in commerce and not advertising or related field ???

Posted by: Jett* Accepted Answer
6/26/2004 6:44 AM (CST)
This is a popular question. Check out this thread on US Advertising "Meccas":

http://www.marketingprofs.com/ea/qst_question.asp?qstID=1230

I hope this helps!

Good Luck!
 
Posted by: Jim Deveau/Catalyst* Accepted Answer
6/26/2004 1:27 PM (CST)
hello abhishek:

Your undergraduate degree will not necessarily be limiting - but if you want to attend a top-flight US business school - work experience will help.

On a more regional basis - I suggest you look into Boston University - they have a great communications program that will ground you quite well in what you seek.

I hope this helps.
 
Posted by: abhishek133* Author Response
6/27/2004 1:55 AM (CST)
Hay Jim.. thanks for your help.. but am not exactly looking for a business school.. I guess advertising comes under art and communications so i listed a few uni. so could you help me in selecting out of them for me. They are :
University of Alabama
Michigan State University
University of Florida
The Adcenter at Virginia commonwealth uni
Miami Ad School
thanks...waiting for your reply..
 
Posted by: jverdes* Member Response
6/28/2004 12:59 PM (CST)
go to VCU


then again i could be biased because thats where I go :)
 
Posted by: abhishek133* Author Response
6/29/2004 12:14 AM (CST)
hay jverdes,
u said ur studying at VCU.. But u studyin at The Adcenter or doing some other program ? reply
 
Posted by: jverdes* Accepted Answer
6/29/2004 5:08 PM (CST)
actually i'm still an undergrad but I have seen the adcenter and it is pretty impressive.. I recommend that you at least visit Richmond, VA to check it out for yourself.
 
Posted by: abhishek133* Author Response
6/30/2004 1:50 AM (CST)
hay jverdes,
how can i just visit Richmond. I am from India. First have to get an admission only then can i visit there rite ?
 
Posted by: Sharon Moderator Response
7/6/2004 11:33 PM (CST)
Well you can come and visit as a tourist, but it would be expensive.

I agree with Jim Deveau that you should gain a little work experience first, and look into a communication program or a business school. Your degree in commerce shouldn't make a difference in either program. My undergrad is in biology, and i have an MBA.

When you do apply, you should definitely apply to more than one school or program. After you are accepted you could visit the schools and programs to choose from too.

Good luck.
 
Posted by: babbott Accepted Answer
7/7/2004 6:47 PM (CST)
Also check out University of Texas at Austin..they have a very highly rated Masters program in Advertising...not too expensive either.
Also, (if you have any interest) they are the only accredited university that offers a PhD in Advertising.
Worth a look...
 
Posted by: The Consultant ™* Member Response
7/8/2004 7:28 AM (CST)
I agree with the experts above regarding work experience. Ad agencies in India are hiring all the time and if you are good at communications it wont be tough for you to get a job there. Just drop your resume in their office and be persistent. A year or two of working with an ad-agency will not only help you gain a lot of experience(even though the pay is low) but also help you get into some of the better scholls around the globe. I would suggest you consider MICA in india itself as a possible institute to study in as it is pretty good though very hard to get into.
In USA, adcenter is the best according to me.
 
Posted by: abhishek133* Author Response
7/9/2004 5:18 AM (CST)
hay mr.consultant.. seems like ur also from india. well i know mica is pretty good.. but i missed my CAT this yr and i dont wanna waste one yr of mine waitin for the next one.. I agree with u that adcenter is the best in usa.. what bout Miami Ad School ? You have any idea about it ? Coz am trying for that.. please reply thanks.
 
Posted by: Sharon Moderator Response
7/12/2004 1:26 AM (CST)
abishek,

I'm just curious, why aren't you considering working first? Seems like if there is a very good school already in India, you would have a great opportunity to get experience while you wait for the next CAT (a standardized test, I would guess?) to come around. Is this not an option for you?
 
Posted by: The Consultant ™* Member Response
7/15/2004 6:04 AM (CST)
Hi abhishek,
I am not fro India but yes, I am in India right now. It will probably be easier for you to get into Miami Ad School, but keep in mind that you should join a school with the best curriculum and dont give too much of stress on the placements of that particular school. It wont be tough for you to get a job on your own if you have a good education.
I would again suggest that you should work for an ad-agency for a year aor two. That will give you the best training you can get.
 
Posted by: David_Nelson* Accepted Answer
7/15/2004 11:15 AM (CST)
Perhaps it doesn't need to be said but I will anyhow .. there are lots of options open to you - you might even consider your UK options where you will undoubtedly have a different learning experience.

Then if you are fixed on the US - I would agree with adcenter.... Good luck!
 
Posted by: johncaccese Accepted Answer
7/16/2004 10:35 PM (CST)
On the same campus as Northwestern's Kellogg School is the Medill School of Journalism, which offers a Master's Program in Integrated Marketing Communications, which prepares students for advertising and marketing careers as well or better than the Kellogg School does. Why? The typical Medill graduate gets a broader exposure to marketing and advertising than the typical Kellogg graduate.

I graduated from Medill with my Masters in Advertising back in 1979 and have followed the school closely since. As when I graduated 25 years ago, recruiters from the finest ad agencies and the finest companies from across the U.S. line up to interview Medill IMC Master's candidates. The MS degree I received there is an asset to this day, a little more than 25 years after I received it.

In a tough job market way back when, I received three offers and accepted a great marketing communications job at GE two months before the program ended. I only got around to sending out a total of three resumes, as I was so busy interviewing.

The starting salaries that the Medill grads of today make are phenomenal, and compare well with the entry-level salaries graduates of the finest MBA programs (like Kellogg) typically receive.

You can work anyware in the world after you spend a great year in the Chicago suburb of Evanston.

 
Posted by: rnorth Member Response
7/19/2004 7:40 AM (CST)
I agree with John on Medill, especially if you are considering PR. Chicago is an excelent market for advertising and your classmates will provide you with a lifetime of industry contacts. Having done both PR and advertising for the last 18 years I've hired lots of entry-level young people.

In addition to Medill, please consider the University of Missouri at Columbia for journalism if you are serious about PR. There is also an outstanding advertising curriculumn. Additionally, you'll find they work well with students from overseas. I'm sure they can put you in touch with several graduate students from India already there, so you can get information from someone in your same situation.

Your PR or adv. degree will help you get on the list of considered candidates, but it won't get you the job. The ability to write is critical in either profession. In fact, when I hire, I look for smart people who can write regardless of their degree. I've hired English majors, history majors, business, general liberal arts, etc.

Another important part of your education will be an internship. You'll learn more after two-three months in a good internship than in years at school. Both Medill and Univ. of MO have good programs for internships.

Good luck.
 


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