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Know-How Exchange

Topic: Advertising/PR

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This question has been answered, and points have been awarded.

Naming A Newsletter

Posted by Anonymous on 125 Points
I am the Marketing Director for a Family owned (since 1911 ) florist wholsale house.
We are an industry leader by having an active website for a very old industry, And by having a marketing director position (me) there is a younger genration taking the lead in the company.
We are looking to add an online newsletter/database and I am having menatls blocks for the name! Any suggestions on brainstorming/ creatiing active lasting names specific for online and database use?
My former radio employer was a creative petrie dish, the wholesale industry is not.
Thank you for your input!

  • Posted on Accepted
    Some suggestions:

    The Seedling
    Fluer de Lore - Flower information
    The Daisy
    Botanique - french for botany
    The Botanist
    The Evergreen
    The Grande Fleur

    What is the name of the company that you work for?


  • Posted by Deremiah *CPE on Accepted
    Hey Cindy, Try this!

    Fantastic Flowers
    Fun Florist
    Heart Flowers
    Flower Power
    Sunny Flower News
    For Ever Green News
    Where News is Green

    Hope this helps. Is there anything else I can do for you?
  • Posted by JBtron on Accepted
    cyndy,

    Naming a product like a newsletter for an established business should NOT be done via a question like the one you've posed on this forum without a whole lot 'o info! It should be the result of a thorough investigation of the category, the industry dynamics, the location of the business and the history of the company within the industry.

    Check this link:
    http://marketingprofs.com/ea/qst_question.asp?qstID=1970#12765

    for a KHE answer I gave this weekend on a renaming project. Although it deals with a consumable product, you get the idea.

    Despite the catchy names you've already received, there are probably another hundred that would be far more powerful for the overall perception of your company if we could get some of the nuances I discuss in the link answer.

    Hope this helps.

    Best,

    ::JBtron
  • Posted by Blaine Wilkerson on Accepted
    What is the name of your company?

    Anyway here are a few:

    "The name of company here Newsletter"

    " The Bloom"

    "The name of company here News"

    "name of company here News - The Power of Flowers "

    "name of company here News - The Bloomin' Lumen "

    "The Smokin' Pistil"

    Hope this helps!
  • Posted by SteveTheMarketer on Accepted
    JBtron gave you good advise, here goes anyway --

    Bon Bouquet
    Pedals Today
    Seeds&Pedals
    June Bloom
    The Bloom Room
    The GreenHaus (House)
    SunFlower News
    Pedals In Color
    Roses Are Red

    hope this stimulates more name creation..
  • Posted by telemoxie on Member
    maybe something like, "Growing your business" or "Growing your profits" or "Growing with Dreisbach" - and include examples where customers have marketed or packaged flowers (or candles or whatever) for increased profits.
  • Posted on Member
    I've worked in several companies where marketing was a new idea and where we started new newsletters or re-vamped existing "dated" newsletters. In some cases, we involved the employees in the naming process. In others, we took a small group and brainstormed name ideas AFTER we had a strategic statement for the purpose of the newsletter. That helped focus our thinking. I might note that I've worked in three places where the employee newsletter was the Grapevine.

    Assuming this will be going to your customers or distributors, be sure you keep your audience in mind and the image you wish to project of your company when choosing a name. How seriously do you want them to take your company and keeping in mind that people will spend less than 2 minutes with a newsletter that they don't subscribe to (as in pay a subscription for), what will capture their attention to get them into the content?

    Leslie

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