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Strategy

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Marketing Plan
Posted By: kadirtopaloglu* on 6/29/2004 5:23 AM (CST)	125 Points
hey everyone, i am taking an internship on my university,and i am a trainee in big automotive company.i have to establish a marketing plan for this company in anyway.how can i do it?? what are the key roles and factors..anyone to give me a hope ???

Posted by: Jett*	Accepted Answer
6/29/2004 6:41 AM (CST)
Well, your other question stated you were an MBA student who needs a sample marketing plan for the automotive industry. So are you a trainee, student, intern or all? Nevertheless: Try www.mplans.com. Good Luck

Posted by: SRyan ;]	Accepted Answer
6/29/2004 10:43 AM (CST)
I suggest that you click on the link to the Search Questions feature on the right side of this page, then try using the keywords "marketing plan." You'll discover that your question has been asked AND answered at least two dozen times. I'm on a mission to encourage KHE members to utilize the archive of 2,000 previous questions before posting a new question. That might help you construct a well-thought inquiry to get the best advice available from this amazing community!

Posted by: aosterday*	Accepted Answer
6/29/2004 12:14 PM (CST)
I answered your question when you said you were an MBA. But if you are interning, you should be able to ask for their current marketing plan and build/modify from that. Use search as SRyan suggested.

Posted by: w.j.macarthur*	Accepted Answer
6/29/2004 8:56 PM (CST)
Hi Have a look at the 10 step strategy I posted here http://www.marketingprofs.com/ea/qst_question.asp?qstID=887 There is very little difference between a strategy and a plan, just the scope and time frame. Good luck Wayne

Posted by: The Consultant ™*	Member Response
6/30/2004 7:58 AM (CST)
check out this link for directions on how to make an effective marketing plan: http://inventors.about.com/library/weekly/aamarketeffective.htm also check this link out: http://www.marketingprofs.com/Tutorials/frey1.asp

Posted by: whitefeud	Accepted Answer
7/8/2004 9:58 AM (CST)
try www.mplans.com and download marketing plan pro

Posted by: eugene	Accepted Answer
7/13/2004 7:04 AM (CST)
Hi Kadirtopaloglu, You may want to try www.cim.co.uk under marketing resource. Good luck.

Posted by: Val (Moderator)*	Moderator Response
7/18/2004 3:43 PM (CST)
Hello all. I am closing this question, since its more than 2 weeks old. We do this to make sure members' contributions are rewarded in a timely manner and to improve the visibility of newer questions. Thanks, so much, for participating! Val (Moderator)

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