Question

Topic: Customer Behavior

What Is A Dipstick Survey? Why Is It Called So?

Posted by Anonymous on 6/30/2004 at 5:06 AM ET 50 Points
I frequently come to hear about dipstick survey. but actually want to what a dipsick survey is? Where it is normally used. Is it a convenient sampling technique or any probability is attahced?
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  • Posted by Blaine Wilkerson on 7/1/2004 at 6:02 PM Member
    Hmmmmm. The Consultant's answer looks remarkably identical to this article:

    https://www.ryerson.ca/~mjoppe/ResearchProcess/ExploratoryResearch.htm
  • Posted by telemoxie on 7/2/2004 at 7:33 PM Member
    hmmmm...

    Maybe a dipstick survey is something like this:

    Why are you posting this question on MarketingProfs rather than doing your own Google search?

    1 - Don't know how
    2 - Too lazy
    3 - Don't get enough emails at work
    4 - Afraid to learn new things
    5 - Just testing out the forum


  • Posted by telemoxie on 7/3/2004 at 5:47 PM Accepted
    Sorry - I tried my own Google and Altavista search, and I appologise, it's not easy as I had thought it would be to find a definition for this.

    I have always thought of a dipstick survey as a quick survey, where you are much more interested in a general feel than in statistical probabilities.

    There seem to be lots of results from "dipstick surveys on the web, but not too many definitions. Here's one you might find helpful:
    https://www.wordspy.com/words/dipstick.asp

    I found a pretty good list of on-line dictionaries & language sources - but none of the online dictionaries I checked had an entry for dipstick surveys...
    https://pw1.netcom.com/~rlederer/rllink.htm
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