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This question has been answered, and points have been awarded.
Posted by Anonymous on
10/17/2007 at 1:12 PM ET
I a attempting to come up with a vission and mission statement for my company but I want a "catchy phrase" for the mission statement.
We are a Landscape Maintenance company and very much into the "green aspect" of it, in other words "earth friendly" as we use organic products ect.
10/17/2007 at 1:21 PM
Working With Your Yard, Not On It
Naturally Enhancing Your Yard's Beauty
A Beautiful Yard. No Artificial Ingredients Added.
10/17/2007 at 1:52 PM
Catchy phrases are helpful with having people identify you. What's more important is having a statement that honestly depicts what you are about. It would help more if you could articulate what it is you want your company known for.
In other words, what makes your company special? In three to five years, how do you want people to think of your company? When you wake up in the morning, what is your number one goal with respect to what you do and why you do it? Why did you start your company in the first place?
Once you can put that together, developing an appropriately catchy phrase will be much simpler, and you will have something you truly can use.
10/17/2007 at 2:10 PM
I expect every landscape company to play the green card, what will set yours above the others? I tend to steer clear from the obvious, although others will disagree quickly I'm sure.
Think along the lines of "LAWN ENFORCEMENT"! Now that's got legs.
10/17/2007 at 2:18 PM
Earth friendly for the life of your lawn.
10/17/2007 at 2:46 PM
I think you have to be careful. The consumer is becoming more and more aware of "white wash" or, in this case...the term "green wash" has come to the forefront. Those who use the term green in their marketing, but who actually do very little to progress the green movement, are subject to a greater scrutiny. Is the use of organic material enough to convince the marketplace that you are truly "green".
The consumer is questioning the use of the term 'organic'.
And, I'm not certain about the term "catchy". Shouldn't it be more informative than catchy? My $.02 is "Commercial Environmental Management". We do not know the name of your firm, so it would be extremely difficult to hit a home run for you, just by throwing something out, and hoping it would work. And, you may not be able to share your name. So, how much more help can you give us?
10/17/2007 at 6:17 PM
Our mission is: "to sustainably maintain and enhance commercial landscapes"
10/27/2007 at 8:59 AM
I am closing this question since there has been no activity in 10 days.
Thanks for participating!
Carrie (Production Editor)
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