Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Email Survey Response Rates
11/6/2007 at 5:05 PM ET
We have just sent out our first B2B customer service survey and the response rate is sitting at around 10% 2 weeks later.
I am interested to hear what others have experienced as an average or good response rate.
I believe the survey was the right length with well phrased questions.
Look forward to your responses.
11/7/2007 at 7:15 AM
That is not too bad a response rate but did you offer any incentive?
A couple of years ago we sent a survey to our customers but we did an A/B split test.
1. Half the list, each person who completed the survey received a small Amazon gift certificate.
2. The other half, each person who completed the survey was entered into a drawing for an Ipod.
I don't recall which incentive did better but just offering an incentive can make a difference in response rates...
11/7/2007 at 11:47 AM
Agreed, I think we will add an incentive the next time we do this.
Even something small, should improve the response rates, hopefully, without creating false responses (people only answering to get the incentive).
11/7/2007 at 3:14 PM
That is a really good response rate. You can increase response rates by offering an incentive and/or alos placing phone calls to people or sending direct mail as well. But that gets expensive. Also think about including links to the survey in other customer communications (like on your website, in the prioduct itself, etc.)
11/7/2007 at 3:44 PM
Thank you to everyone for your responses.
From the online research I have done, our response rate is average.
We will add an incentive next time around and see if what changes with the response.
Thank you again.
BACK TO TOP
Post a Comment
Kill These 12 Content Marketing Software Bugs (It's Not What You ...
by Ernest Nicastro
Five Modes of Persuasion You Need in Your Marketing Campaigns
by Timothy Carter
The Best Resume Format for Marketers
by Ayaz Nanji
50 Horrible Cliches You Need to Stop Writing and Saying Right ...
by Verónica Jarski
Brand Personification: The Ultimate Way to Get to Know Your Brand
by Coralyn Loomis
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with