Question
Topic: Branding
How Much Does Branding Cost?
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I am hoping for some advice. I run a grassroots non-profit organization, and have had services donated by a superb branding consultant, who has created a brand identity for us.
So where's the dilemna?
I'm trying to get an estimate of what the value is of the work that he has donated. Another faction of our organization (the parent organization, if you will) is pressuring us to adopt their logo, which is really quite horrible - in spite of the fact that our consultant has come up with what is undoubtedly a world-class logo and brand identity.
I know that the answer is always "well... it depends", but I wonder if someone can give me a quote for the monetary value of the work that has been done, so I can use this to defend our case against renouncing our branding efforts and starting afresh with this other, crappier logo. Our branding-guru has created an identity complete with logo, lettermark, and colour palette. And really... its fantastic! I know that its "worth" is enormous, but what would it cost?