Know-How Exchange : Career/Training

You Can't Train Me!
Training Wheels
The Customer Train Stops Here
T & D Monthly (Training & Development)

ShopTalk
Learning U (or Inspire U or Coaching U)
Training Tune-up
Training Ground (or Training Camp)
Dry Run
Perfect Aim
Boot Camp

Good luck.

Hi Kristin,

First you need to ask yourself - who is your actual audience? Who is the individual that will receive (and hopefully) read the newsletter?
This will often have a lot of influence on the name you choose, and can give you ideas on how to make the title more applicable to them and their job role.

Also, you've let us know that it's about training - but could you be a little more specific? Are you part of a recruitment agency, or offering courses to your clients employees, or something different?

At the end of the day, the name you choose must not only reiterate what you do, but it must reiterate your brand for the most success.

Use plays on the name of your company for instant recognition (if clients can spot that it's come from you right away, you will have a far higher readership). Couple this with words that stress the importance of the information inside - essentials, update, etc. Sometimes all it takes is aliteration to make a title that much more catchy.

Also, even little things such as method of distribution can have an influence on your choice of name - email distribution will often require a no nonsense name that accurately describes the publication in order to make it past overzealous spam filters ;)


At the end of the day, anyone can use "training monthly" or similar - the best (and easiest) way to differentiate is to play on your company name, and then add a qualifying word that describes what you do.
Like I always say - break out the thesaurus!