Question
Topic: Advertising/PR
How Do We Get Major Advertisers Interested In Our Valuable Ad Space?
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See our Media Kit at: www.matrixdept.com/MATRIXeverywhereMediaKit060704ALL.pdf
We were able to sell ads at a discounted rate to local small businesses mostly outside the mall since they were able to enter into a contract on the spot. The in-mall chain stores just passed the info and media kits to the regional directors. No results. We have e-mailed the kits directly to company contacts along with reasons to advertise in full motion right in front of the store their product is in... No response from the emails. They don't like it? Imagine if JCPenney could have their same weekend sale circular cover displayed prior and during the sale to channel people who may not be aware if the BIG sale. What channels do we go through to get advertisers interested in our system? What are the proper steps to take when contacting them? Is our presentation no good?