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Name My Interactive Agency
Posted By: jnoonan* on 7/8/2004 4:18 PM (CST) 125 Points
I am starting an interactive agency and I would like my company to stand out. I believe that the right name can help a company achieve that goal. My company will produce sites that are centered on usability, not beauty. We will focus on getting people to a site and keeping them there. Please help me create a name that sets my company apart.

Posted by: JBtron Member Response
7/8/2004 4:42 PM (CST)
jnoonan,

Getting creative ideas for free, are we? I usually charge $5,000 to name a company...

So, here's a few names based on absolutely nothing that I normally ask for, like
Target audience?
B2B? B2C?
Capitalization?
Geography?
Core Proposition of your new brand?
Brand Personality?
USPs?


Function Junction
InUSE
StickySites
WebSTIX

If you give us MORE INFO, we can better serve your needs.

Hope this helps!

Best,

::JBtron
 
Posted by: aosterday* Member Response
7/8/2004 7:01 PM (CST)
Capture
Intuitive
NorthStar (Navigation-ish)
EyesWide
UserFriendly
 
Posted by: SRyan ;] Member Response
7/8/2004 7:17 PM (CST)
FlyPaper Media!
 
Posted by: gavin.dowling* Member Response
7/8/2004 8:13 PM (CST)
-Vortex Web
-Honeypot Websites
-Cosey Creative
-Stamina Sites
 
Posted by: SteveByrneBranding Member Response
7/8/2004 8:26 PM (CST)
I like Function Junction

pay the man
 
Posted by: Jim Deveau/Catalyst* Member Response
7/9/2004 12:13 AM (CST)
Hi:

Blue Denim Web Design - for sites that work!
Working Class WebDesign - for sites that work!
Journeyman WebDesign

I hope these help.
 
Posted by: Michele Member Response
7/9/2004 1:51 AM (CST)
As JB Tron said - more info means better names. That aside, here are some left brain nomikers.

Destination Design - for sites that draw users
Functional Area - for sites that work
Synaptic Junction - where form follows function
Honey Pot Media - create a buzz
Sweet Spot - your success is our business

BTW I also like Function Junction and FlyPaper Media.
 
Posted by: jnoonan* Author Response
7/9/2004 8:20 AM (CST)
These are great ideas. Here is some additional information.

My target audience is medium to large businesses that are looking to improve their online presence. We will build medium sized web sites, but also consult with larger sites to improve their usability. We will design a lot of promotional create and help sites improve their search engine placements.

Most of the sites I have worked on are in the Northeast. My company could work with businesses all over the U.S.

My approach to the way we will do business is to build a close relationship with our clients and help them achieve their goals. We won't focus on the newest technologies, only the technologies that work. We will try to keep our costs low, which will mean that we will be able to offer reasonable prices.

I want my company to be friendly and fun loving, not sterile. I choose optimism over pessimism.

I hope this helps.
 
Posted by: SRyan ;] Member Response
7/9/2004 10:18 AM (CST)
Digital Magnet, inc.
 
Posted by: SRyan ;] Member Response
7/9/2004 2:54 PM (CST)
Sorry for the multiple posts, but I keep coming back when a new idea floats to the surface...

FishHook Productions
or
FishBait Development

Tagline: Never do business without the 'Net
 
Posted by: SRyan ;] Member Response
7/9/2004 5:41 PM (CST)
Okay, last batch of odd ideas. You said you're focused on usability, not beauty, and I started thinking about functional objects....

Paper Clip Media, Inc.
Chrome Toaster Design
TurnFaucet Interactive
Can Opener Development
Butcher Block Media

Of all of the ideas I've had, my favorite is still Flypaper Media!

If you see me here again, someone please slap me.
 
Posted by: turqiz Member Response
7/10/2004 4:17 PM (CST)

my idea for you is:

MagnetEyes (sounding like magnetize)


good luck

from Turquoise
 
Posted by: myabigail* Member Response
7/13/2004 10:38 AM (CST)
Honestly, I think this whole "naming" thing is so 90's.

Noonan Media or Noonan Agency (I'm assuming that's your last name) sounds more professional than any of those suggested above.
 
Posted by: turqiz Member Response
7/13/2004 4:08 PM (CST)

ItsMagnesite!.com
 
Posted by: Jelloismyfavoritebrand* Member Response
7/13/2004 4:50 PM (CST)
While the above are really great name choices, there are 3 main questions you need to answer prior to signing off on your final name (and, more importantly, if you want to avoid tons of unwanted fees in the future (i.e. legal especially)):

1) Can I own the name and protect it as a trademark?

2) Will the name I choose be free from inappropriate associations in international markets (i.e. will I require my new corp. name to go through a linguistic and cultural evaluation process)?

3) Is my final corporate name strategically "on-brand" with what my company provides and promises? what it stands for? how it should be perceived? etc.

Perhaps I can help answer some of these with you?
 
Posted by: ASVP/ChrisB Member Response
7/14/2004 6:56 AM (CST)
Hmmm. Usability, not beauty?

How 'bout...

Really Fugly Useful Websites

But I really liked JB's "Function Junction" better - it sounds rather sexy!
 
Posted by: michelletrex Member Response
7/15/2004 4:01 AM (CST)
Bravo "Jelloismyfavoritebrand" I think we all asume others understand Trade Marks etc.. My best advice is to start with your web address.. Spend a few hours searching for a nice short or easy to remember name. Get a list together and then seach the Trade Marks Register to make sure you are not stepping on toes.
Here are some I found...

"makemysitework.com" Make My Site Work

"makeitgoawaymom.com" Make It Go Away Mom

"wearecomputernerds.com" We Are Computer Nerds

"wearewebnerds.com" We Are Web Nerds

"weareahit.com" We Are A Hit

"sitesthathit.com" Sites That Hit

"siteswithvision.com" Sites With Vision

There is still some really good names if you look. Be memorable.

Michelle
 
Posted by: turqiz Member Response
7/16/2004 8:18 AM (CST)

InSite.com
ParaSite.com
 
Posted by: Richard B* Member Response
7/21/2004 2:03 PM (CST)
I'm digging the visual of the fly in the trap.

Remember to craft a positioning tagline that describe both what you do and what you do for the client. It's not good enough to say you build websites that work Work at doing what? Converting visitors to customers? What's the benefit to the customer?
 
Posted by: joe* Member Response
7/22/2004 1:54 PM (CST)
If you are starting a company that is focusing on usability above beauty, results and performance above appearance, and all at low cost, it seems to me that you are offering a no-nonsense service.

Might you be sending mixed messages by promoting a fun-loving attitude?

I would think a name based on your name would help add credibility to your new venture. Especially as you are targeting mid-to-large sized businesses. (It also never hurts to incorporate what you do into the name.)

And if you're going to have a name, it might as well start with an "A" so it shows up first alphabetically in directories.

Good luck,
Joe
 
Posted by: cchapman* Member Response
7/22/2004 2:53 PM (CST)
Sounds like you are trying to sell your ability to ATTRACT. Might sound crazy, but I'd go with a wordplay on "Fatal Attraction" - "Vital Attraction".
 
Posted by: kgray* Accepted Answer
7/22/2004 2:54 PM (CST)
As the CEO of an interactive agency that focuses on both good creative and usability, I can tell you that the "sites that work" tagline is a bit overused. It's been ours since 1999 and in our relatively small market no less than three other small agencies use some version of it.

Just like usability is a standard now and not the exception to professional web development (meaning, if you're not doing it you're behind the times) professing that you do "sites that work" is about as compelling as saying you do plumbing that doesn't leak.

Why haven't we dropped "sites that work" as our tagline if it's so overused? In our market we own the usability space in the minds of our audience and we haven't seen problems with confusion. Frankly, we don't use it a lot in our communcations, and just use it in our logo when appropriate.

I think the suggestion of using your name is a great one. I can tell you that in marketing these services expertise is key and if you can position yourself as an expert you're likely to be remembered. By attaching your name to your reputation you will support that effort.
 
Posted by: jose04 Member Response
7/23/2004 9:06 AM (CST)
Jnoonan

Based on your objectives of ‘interactivity’ ‘retention of customers’ ‘costeffectivenesss’ ‘working technologies’ and +’fun-loving nature,’ all packed into your site, it’s a nice multifactoral attempt to arrive at a name solution.

You have received some great ideas and names already. Here’s my list!

STUFFex; Contentyielder; BlitzValueNet; BIGsite; YIELDex; JNOONbiz or buzz.

One more……..VITAjunction!

Hope you get the right one! All the best!!!
 
Posted by: tigertek Member Response
7/23/2004 10:03 AM (CST)
Hmm way out fo proportion...I honestly think you need to look at how to name a business not ask us what names to use. In the end it's a personal thing right? If you are marketing to businesses do what 'myabigail' said...have a professional name like Noonan Design or Noonan Creative or even NIA (Neeya) Noonan Interactive Agency NY.

Ciao,

Adam.

See: http://www.namingnewsletter.com/index.asp

and their other site: http://www.namingworkshop.com/leader.htm
 
Posted by: stevef* Member Response
8/8/2004 2:16 PM (CST)
Hi, JN.

Keep in mind that business models change, and that you may be focused on web pages today, but might be doing something else entirely tomorrow.

I have an umbrella company, Archer Strategic Alliances, and also own the www.WebPagesThatWork.com.

Having worked overseas a lot, the suggestion that you do a cultural analysis of whatever name you choose is an excellent one that is often overlooked.

After all, remember that Ford produced the Nova, which failed to sell in all of the Spanish speaking countries because in Spanish, No Va means "Doesn't Go". LOL

Steve
 
Posted by: landori* Member Response
8/9/2004 10:00 AM (CST)
Keep the following in mind when creating the name and tagline for a company: Did the name make the company? Did the tagline make the company? It took many years for the likes of McDonalds and IBM (International Business Machines) to become household words.
While an interesting name and tag line can't hurt, it is not the be all end all to making a business a success. It was the PR and Marketing Campaigns that won the day.

The name of the business should somehow reflect what it does. but don't get fenced in by that completely. With that in mind how about:
Noonan and Company
The Noonan Group
J. Noonan and Assoc.
Watershed Media
Webtastic Design
Traffic Stop
 


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