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What Is The Exchange Process?
Posted By: comrade_wolf* on 7/9/2004 2:38 AM (CST) 125 Points
What is the exchange process? Does it mean giving up something in exchange for another attribute? For example, Jake Burton. Did he utilise the exchange process? Time and money in exchange for putting snowboarding on the sports map?

Posted by: The Consultant ™* Member Response
7/9/2004 10:35 AM (CST)
Hi comrade,
You need to be more specific to let us know context are you referring to when you tak about the exchange process. Marketing in itself is an exchange process as defined by drucker. If you are talking about Sports Marketing then it would be the exchange of entertainment through sports for a fee. These links may help you:

www.wfu.edu/users/easley/BUS228/lecture2.ppt

http://www.nku.edu/~shank/chapter1.htm

Also check out these links:

http://ollie.dcccd.edu/mrkt2370/chap1.htm

I hope this helps.
 
Posted by: jose04 Accepted Answer
7/23/2004 9:13 AM (CST)
Comrade_wolf

Exchange is the basic tenet of ‘Marketing’ and ‘Commerce’. It really means a sharing of ‘value’ between two parties, called the buyer and the seller. They need to transact business in a spirit of ‘near’ perfect understanding of the product/services offered. There needs to be a legal contract to help consummate exchange. This means that there is an offer, agreement, formal transaction and ultimately an exchange of mutual value.

The end effects of a transaction should ideally leave the least bad taste/ negative after effects, which is what we usually term as ‘satisfaction’.

Hope this answer helps!!! All the best!
 
Posted by: Val (Moderator)* Moderator Response
7/27/2004 2:23 AM (CST)
Hello all. I am closing this question since it's more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions.

Thanks, so much, for participating!

Val (Moderator)
 


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