MarketingProfs' Members Register for B2B Forum 2010 for just $695! (good until 11/30) »

Student Questions     
 
This question has been closed, and points have been awarded.
What Is The Exchange Process?
Posted By: comrade_wolf* on 7/9/2004 2:38 AM (CST) 125 Points
What is the exchange process? Does it mean giving up something in exchange for another attribute? For example, Jake Burton. Did he utilise the exchange process? Time and money in exchange for putting snowboarding on the sports map?



Posted by: The Consultant ™* Member Response
7/9/2004 10:35 AM (CST)
Hi comrade,
You need to be more specific to let us know context are you referring to when you tak about the exchange process. Marketing in itself is an exchange process as defined by drucker. If you are talking about Sports Marketing then it would be the exchange of entertainment through sports for a fee. These links may help you:

www.wfu.edu/users/easley/BUS228/lecture2.ppt

http://www.nku.edu/~shank/chapter1.htm

Also check out these links:

http://ollie.dcccd.edu/mrkt2370/chap1.htm

I hope this helps.
 

Posted by: jose04 Accepted Answer
7/23/2004 9:13 AM (CST)
Comrade_wolf

Exchange is the basic tenet of ‘Marketing’ and ‘Commerce’. It really means a sharing of ‘value’ between two parties, called the buyer and the seller. They need to transact business in a spirit of ‘near’ perfect understanding of the product/services offered. There needs to be a legal contract to help consummate exchange. This means that there is an offer, agreement, formal transaction and ultimately an exchange of mutual value.

The end effects of a transaction should ideally leave the least bad taste/ negative after effects, which is what we usually term as ‘satisfaction’.

Hope this answer helps!!! All the best!
 

Posted by: Val (Moderator)* Moderator Response
7/27/2004 2:23 AM (CST)
Hello all. I am closing this question since it's more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions.

Thanks, so much, for participating!

Val (Moderator)
 



Get more answers ... ReTweet this!

Would you like to post a response?
Welcome to Know-How Exchange!
This is a collaborative community. We welcome everyone's participation.
All you need to do is login. Enter your account info in the box above (top right).
Not a member? Not a problem. Register here (it's FREE and EASY).




Know-How Exchange powered by MarketingProfs



User Name:
Password:
Remember Me
Forgot your password?

Top 25 KHE Experts
(Student Questions)
W.M.M.A. (28840)
Carl Crawford (22363)
wnelson (20398)
Puru Gupta (19298)
Peter (henna gaijin) (18747)
mgoodman (15744)
Jay Hamilton-Roth (13995)
thinkmor (10987)
ASVP/ChrisB (10031)
Gary Bloomer (9758)
mbarber (9061)
Pepper Blue (8859)
SRyan ;] (8165)
Sanjeev Kumar Vyas (7310)
stevea (6301)
jose04 (5994)
NoStressXpress (5284)
bennydunreallycare (5043)
michael (5010)
bobhogg (4824)
MANSING (4819)
Michele (4712)
SteveByrneBranding (4652)
sham (4488)
telemoxie (4315)
Recently Posted Marketing Jobs
Director of Marketing and Communications
Demand Generation Manager
Marketing/Advertising Faculty
Director of Marketing
Market Analyst
Sr. Field Marketing Manager - Business Intell.
Associate Vice President of Marketing and Corporat
Marketing Manager
[more jobs]


Join over 355,000 members ... SIGN UP!

My email address is and I'd like my password to be .

Already a member? Sign In!

My email address is , and my password is .


HACKER SAFE certified sites prevent over 99.9% of hacker crime.