Question
Topic: Branding
Brand Style Guide
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Firstly, I have to decide whether to produce it inhouse or get our outsourced graphic design company to put it together.
I'm competent with all the design packages and would feel comfortable collating it but a little confused as to the level of detail that may be required.
We are a fast growing health/physiotherapy franchise and the core purpose of this style guide is to provide our franchisees with clear guidelines as to the appropriate use of the brand/logos etc.
Would love to hear some experiences in putting a style guide together and the level of detail and rigidity you factored in.