Question

Topic: Taglines/Names

Air Conditioning Tag/bi/slogan "your Valued Opinion Is Required"

Posted by Anonymous on 1/29/2008 at 4:52 AM ET 250 Points
Hi Guys
Need a bit of peer feedback please. The company I am presently doing some work for is still undecided on their tag so I thought I would throw it up for suggestions or some feedback.

The company is PROTECTAIR, www.protectair.com.au they offer an air conditioning cleaning service. They protect the air we breathe by removing dust, mould or mold and allergens and contaminants etc... They need this tag to work for them on all the usual channels..clothing apparel, vehicles, radio print...

Here are a few ideas to get the juices flowing, hopefully you can expand on our ideas.

PROTECTAIR

Healthy Air
What are you Breating in?
Clean Air.....it's your choice
Is your Air Conditioner making your family sick?
Protect your family

Many Thanks
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RESPONSES

  • Posted on 1/29/2008 at 8:57 AM Accepted
    Protecting air, prolonging life
  • Posted by Jay Hamilton-Roth on 1/29/2008 at 9:06 AM Accepted
    Is your assumption true that everyone in Australia has A/C (not just heating)? If I had a heater (no A/C), could you clean my ducts (or would there be the same benefit)?

    Cool Clean Air. Protect Your Family and Investment.
    Healthy Breathing and Lower Electric Bills
    Fresh-Squeezed Cool Clean Air
  • Posted by Hans De Keulenaer on 1/29/2008 at 1:55 PM Accepted
    Coming from a Nordic country, I'm not familiar with the specifics of airconditioning, but this business sounds like a textbook case where you need to sell the problem rather than the solution.

    So instead of emphasizing the benefits of clean air, I would work on the drawbacks of foul air. People with a problem will recognise the symptoms, which provides a stronger trigger to action than showing the benefit after taking action.
  • Posted on 1/29/2008 at 5:28 PM Author
    Thanks Jessica
  • Posted on 1/29/2008 at 5:36 PM Author
    Hi Jay
    Bit more background A/C in Australia is in approx 80% of homes and is of reverse cycle nature. Heats & Cools
    Thanks for you input
    Craig
  • Posted on 1/29/2008 at 5:47 PM Author
    Hi Hans
    Thanks for your comments. Yes it is text book and the company does focus on the associated problems.

    PROTECTAIR "Healthy Air...It's Your Choice"

    What I am looking here is for ideas for a better tag??

    If the company was to produce a shirt or cap would another tag be more meaningful and work harder for the brand.

    Thanx

  • Posted by Susan Oakes on 1/29/2008 at 6:05 PM Accepted
    Unless the company is focusing more on residential owners of A/Cs the tag needs to be more than just about families. Also focusing on the benefits of regular cleaning I think could be easier than saying they could have problems, even if it is true, especially for new owners of A/Cs. As a recent purchaser I looked in the manual and only saw a brief mention at the back in fine print about using an authorised service personnel

    Regular Clean, Healthier Air
    Maintaining Your Healthy Air
    Ensuring Healthy Air All Year

  • Posted on 1/29/2008 at 7:20 PM Author
    Hi Susan

    Thankyou for your comments.. Protectair's focus is primarily the domestic market. I agree your direction is also valid as per the website focus..

    Protect your Health..Protect your Hard earned Dollar.. Protect your Warranty.

    To focus on the benefits or the problem..this is the challenge with this tag

    Protecting your families Health (Domestic) or
    Saving you Dollars (Commercial)

    Many Thanks
  • Posted by mdlugozima on 2/2/2008 at 9:09 AM Accepted
    We break the mold.
    Let us clear the air.
    We take the scare out of the air.
    You deserve cleaner air.
    We give your air a good scrubbing.
    Take germs out of your home.
    Breathe a little easier.
    A fresh start to cleaner air

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