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This question has been closed, and points have been awarded.
What Activities Should Take Place In Marketing Department In One Big Company?
Posted By: Ira* on 7/14/2004 7:48 AM (CST) 250 Points
I have to make a list of activities conducted by people employed in marketing department in one big company.

Posted by: Jim Deveau/Catalyst* Member Response
7/14/2004 8:22 AM (CST)
Hello Ira:

Your question suggests you are writing an essay for a
school project. If this is the case, please let us know what
YOU think about the issue first. Then we'll be happy to
guide your approach.

If you are a business professional, please remember
that the quality of response you'll receive is DIRECTLY
related to the quality of your question. Please frame your
question as a case study. Describe the issues you are
facing and be specific about what you want to learn.

Either way, it's hard to answer your question as it's
currently posed. Please provide more background
information, so we can help you.
 
Posted by: aosterday* Accepted Answer
7/14/2004 12:42 PM (CST)
Strategy
Research
Communications
 
Posted by: SRyan ;] Accepted Answer
7/14/2004 9:04 PM (CST)
Perhaps the responses to this question will help...

http://www.marketingprofs.com/ea/qst_question.asp?qstID=650
 
Posted by: vikrant* Accepted Answer
7/15/2004 2:02 AM (CST)
Marketing Dept should ideally overlook three main activities of the company viz.

1. Sales ( handling Retail , Export & Instituttional Sales)
2. Strategic Marketing ( handling CRM, Research etc)
3. Publicity & PR ( handling Advertising & communications)

i think this should suffice. revert back if u need details.
 
Posted by: Nyerjhi* Accepted Answer
7/15/2004 9:16 AM (CST)
Marketing has to 1) Get customers and 2) keep customers, that's the key 2 things marketing does. So, that means sales, marketing strategy (CRM etc. as mentioned above) and Communications (I see communications as different from public relations, but PR should be within marketing). Activities to a greater detail are; trade shows, advertising, communications (media tours, interviews, relationships), research and analysis, product marketing (sometimes management), business case development...and on...
 
Posted by: kwinters* Accepted Answer
7/21/2004 12:22 PM (CST)
Marketing is Strategy - Develop, execute, and refine your competitive strategy

Marketing is Customer Focus - have your product/service and delivery system designed around the customer

Marketing is Communications - communicate with your customers/clients often and with the goal of retaining new or influencing potential

Marketing is Product/Service Development - know the needs and wants of the market now and where they are headed

Marketing is Business Development/Sales - Top line is key, with no top there is not bottom

Marketing is Research - do your homework about who, what, where, why, and how of your customers and products

This is the best definition of marketing I have come across so far........................

Marketing in any respected organization should include these broad competencies at a minimum...

hope this helps.....................

kwinters
 
Posted by: jose04 Accepted Answer
8/7/2004 3:30 AM (CST)
Ira

Yes you need a checklist. It will be long and may never end but it can be optimised.

Here goes:

*The market mix elements--
product, price, physical distribution, promotion,
there could be other P's Power, People etc
*Each of the MM elements will have a long sublist depending on the product or service you offer
*The purpose of the checklist could be to understand the overall framework of relationships encouraged by the marketing department within the functional base of a business centre.
* The other items could be
__market strategies
__segmentation practices
__portfolio analysis
__complaints handling systems
__............. I could go on.

I'm sure you get the idea. Your checklist will decide the extend to which perfection can be achieved by you through the marketing dept. Your stakeholders would respect you much for it.

Hope these thoughts help. I'm sure you also benefitted much from what the experts above, have suggested.

Regards
 
Posted by: Val (Moderator)* Moderator Response
8/8/2004 11:33 AM (CST)
Hello all. I am closing this question, since its more than 2 weeks old. We do this to make sure members' contributions are rewarded in a timely manner and to improve the visibility of newer questions. Thanks, so much, for participating!

Val (Moderator)
 


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