Question

Topic: Strategy

Marketing Tactics For Child Daycare Center

Posted by L. Duggan on 4/8/2008 at 9:23 AM ET 500 Points
We're creating a marketing plan for a child day care center and are looking for ideas. We've considered open houses, flyers, ads in the local papers, a referral program and a Carnival for Kids at the site.

What else can we do?
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RESPONSES

  • Posted by CarolBlaha on 4/8/2008 at 9:36 AM Accepted
    I'd door hang the area. People choose daycare centers based on convenience-- in my area there is often a waiting list. I'd also market to the businesses in the area-- some larger companies will pay a portion of daycare as a benefit to their employees. Get involved with the schools. Are you doing after school care? Even if you aren't, these are young families that may be adding to their family, and to your roster.

  • Posted on 4/8/2008 at 9:55 AM Accepted
    Consider marketing to churches and doctor's offices - places that parents must visit over the course of routine child care - and create relationships (with doctors, with vacation bible school organizers) at these locations to leverage referral power.

    Any good parent will do their background research, so be sure that you have a strong web presence. Interactivity (a forum, a way to submit child care instructions online) can really go a long way to enhancing your credibility via the web.
  • Posted on 4/8/2008 at 8:42 PM Accepted
    Be sure to include a press release to your local paper. Many local papers are happy to write an article on a new business. Some have a section where they will run a small notice on your new business for free, where you provide copy of a certain number of words.

  • Posted by saul.dobney on 4/9/2008 at 9:49 AM Accepted
    People who use you are likely to be local - so target local businesses, elementary schools (mums tend to know mums), shopping centres particularly during the day, mothers and babies shops and maternity wear outlets and leaflet door-to-door.

    An open air launch party with clowns, balloons will attract attention and should get a little bit of local press.
  • Posted by L. Duggan on 4/10/2008 at 9:57 AM Author
    Thank you all for confirming our original intentions and tactics. We are still open to any "non-traditional" methods for generating interest in day care. Thanks again for your responses.
  • Posted on 4/13/2008 at 10:54 AM Member
    All u can do is to meet kids parents in schools to get there views regarding major problems for their children and offer them the service u have designed
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