Question
Topic: Branding
Launch Promotions Ideas For Telcom Company
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I work for a Telecommunications firm that provides Business Process Outsourcing services. We have 12 centers in across Canada and clients in Canada and the US. We're currently in the process of redesigning our website and rebranding our corporate identity(redesign of company logo and new tag line). I need ideas for promoting the new identity both internally and externally. We have an annual sales conference every year and we'll be launching the new brand identity there. The audience will consist of our CEO, CFO, VPs, Head office staff(acct, mktg, pr) and Sales Force. It's post conference I'm worried about. Is there something I can do at the conference that will generate viral effect, which will cause the attendees to take the information back to their branches and create excitment and buzz about our new site and logo? Any ideas are greatly appreciated.
Aliza