Question

Topic: Customer Behavior

In Class Activities

Posted by Anonymous on 6/10/2008 at 11:38 AM ET 125 Points
I am a Professor taking Consumer Behaviour Course. I am bored of routine lecture giving. So I am thinking of some In-Class Activities that would make the students to understand the concepts clearly and also it would make the students to participate more. Could you please help me with this.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 6/10/2008 at 7:17 PM Accepted
    Create a real-world setting inside the classroom. Split the class in half (the "actors") (with the other half simply "watching" and providing color commentary). Give the "actors" specific roles/scripts to follow (but not sharing the scripts with fellow students), and see what develops. As teacher, change the scripts to change the results: location, price, time of day, demographic, etc. Also: get the feedback from each of the actors after the "play" to see how they each felt doing the role and the reactions from others.
  • Posted on 6/12/2008 at 12:47 PM Accepted
    Try taking your students to a large ad agency having a planning department and get a presentation on how the agency goes about learning about lifestyles. Your students will enjoy the tour and questions will come by thousands!!
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