PRO boosts your marketing IQ. Save 30% when you go PRO with code PROBRAIN »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Topic: Customer Behavior
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
In Class Activities
Posted by Anonymous on
6/10/2008 at 11:38 AM ET
I am a Professor taking Consumer Behaviour Course. I am bored of routine lecture giving. So I am thinking of some In-Class Activities that would make the students to understand the concepts clearly and also it would make the students to participate more. Could you please help me with this.
6/10/2008 at 12:38 PM
Welcome to Marketing Profs and how refreshing to hear you wish to take a more creative approach to your course.
There have been several similar questions asked in the past year or so and some of the suggestions may appeal to you:
It does all depend on how many students are on your course. Some activities described in the above postings will not be suitable for large numbers, e.g. 100 students or more sitting in rows. Also the venue of your course can impact too. If you have a stage or space where students can move, then the lectures can be even more interactive.
If you tell us these details we can perhaps provide suggestions specific to your unique circumstances.
Creative STAR Learning Company
6/10/2008 at 7:03 PM
Aahh, I guess if I was serious about teaching students about consumer behaviour I'd place them in a position where they could observe, first hand, consumer behaviour.
So I'd be looking to get them out of the classbox and into an area where they can see transactions taking place. If you can't get them off premises, perhaps there's a canteen nearby? Perhaps you could ask students to design a consumer experience from scratch? Can you log onto any of the large online trading sites and get them to discuss consumer behaviour?
6/10/2008 at 7:17 PM
Create a real-world setting inside the classroom. Split the class in half (the "actors") (with the other half simply "watching" and providing color commentary). Give the "actors" specific roles/scripts to follow (but not sharing the scripts with fellow students), and see what develops. As teacher, change the scripts to change the results: location, price, time of day, demographic, etc. Also: get the feedback from each of the actors after the "play" to see how they each felt doing the role and the reactions from others.
6/12/2008 at 12:47 PM
Try taking your students to a large ad agency having a planning department and get a presentation on how the agency goes about learning about lifestyles. Your students will enjoy the tour and questions will come by thousands!!
BACK TO TOP
Post a Comment
Five Local SEO Tips for Small Business Owners
by Aleh Barysevich
Why People Share Content on Facebook
by Ayaz Nanji
B2B vs. B2C Content Marketing: Stuff You Need to Know
by Abhishek Talreja
50 Horrible Cliches You Need to Stop Writing and Saying Right ...
by Verónica Jarski
How to Elicit and Use Employee Stories in Your Content Marketing
by Ryan Michael McDonald
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with