Question

Topic: Taglines/Names

Tagline For Training And Development Program

Posted by Anonymous on 6/15/2008 at 11:19 PM ET 250 Points
I am in charge of creating an employee training and development program and I need an overall tagline for the program. We brainstorned goals for the program --

1) create a culture of idea sharing, knowledge sharing and information sharing - or - culture of sharing, learning, and growing
2) encouraging employees to learn, grow and change as the company changes and grows
3) the company will offer training courses that support where employees need to develop and grow
4) training courses will be in sync with where the business is going

The company is, in a way, reinventing itself. Our areas of focus center around innovation, differentiating ourselves, improving the customer experience, and being a better company with the best people and processes.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 6/16/2008 at 9:12 AM Accepted
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  • Posted on 6/17/2008 at 1:50 PM Accepted
    Unless this project is secret - I'd involve the employees early on... since that is the ultimate goal (employee involvement).

    We recently revised our 6 year old intranet and held a company-wide contest to name it.
    1. first we asked for submission of possible names/taglines
    2. Management selected the top 5 that made the most sense
    3. a company-wide vote was taken, and there was overwhelming support for a particular name - with a prize going to the person who had originally submitted it.

    We created a buzz with the contest, we had participation and ultimately we had buy-in to final name, since they (the employee population) had selected what they thought made the most sense.)

    Good luck!
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