Real-World Education for Modern Marketers

Join Over 604,000 Marketing Professionals

Start here!

Know-How Exchange

Topic: Taglines/Names

Search more Know-How Exchange Q&A from Marketing Experts

This question has been answered, and points have been awarded.

Tagline For Training And Development Program

Posted by Anonymous on 250 Points
I am in charge of creating an employee training and development program and I need an overall tagline for the program. We brainstorned goals for the program --

1) create a culture of idea sharing, knowledge sharing and information sharing - or - culture of sharing, learning, and growing
2) encouraging employees to learn, grow and change as the company changes and grows
3) the company will offer training courses that support where employees need to develop and grow
4) training courses will be in sync with where the business is going

The company is, in a way, reinventing itself. Our areas of focus center around innovation, differentiating ourselves, improving the customer experience, and being a better company with the best people and processes.

  • Posted by Jay Hamilton-Roth on Accepted
    Our Next Chapter
    Our Next Step(s)
    All Aboard
  • Posted on Accepted
    Unless this project is secret - I'd involve the employees early on... since that is the ultimate goal (employee involvement).

    We recently revised our 6 year old intranet and held a company-wide contest to name it.
    1. first we asked for submission of possible names/taglines
    2. Management selected the top 5 that made the most sense
    3. a company-wide vote was taken, and there was overwhelming support for a particular name - with a prize going to the person who had originally submitted it.

    We created a buzz with the contest, we had participation and ultimately we had buy-in to final name, since they (the employee population) had selected what they thought made the most sense.)

    Good luck!
  • Posted on Accepted
    Hi

    You should focus on the Benefits your employees receive not the Features of your services.

    How can employees develop in areas to find their potential?

    Which personal goals or desires do employees feel they need to develop or can be given an opportunity to develop that will benefit both the organization and the employee as a person?


    You should survey employees to learn HOW they have been helped (not helped) in similar programmes and use this as a starting point to brainstorm a relevant, engaging and expressive tagline that speaks and is relevant to your employees.

    Hope this helps.


    Zahid Adil
  • Posted by carrie77 on Moderator
    Hi Everyone,

    I am closing this question since it's more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions.

    Thanks for participating!
    Carrie (Production Editor)

Post a Comment

Most Popular

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!