Know-How Exchange : Taglines/Names

Wellness through Movement

Creating Beautiful Core Strength
Moving With Strength...Together
Loving Fitness Created Here

I disagree with Phil in that you are trying to be all things to all people. You are helping people with conditioning and movement. We are members of a health club that have programs that you listed + rock climbing, swimming, tennis, a coffee shop, weight training, basketball, child care, personal trainers, aerobics, etc. They are a company helping people with health. Now if you want to sell tires also I might be concerned.

Now onto some taglines.

Fitness Through Movement
Movement for a Beautiful You
Health Through Movement
Movement to Set You Free
A Beautiful Place, All Its Missing is You

I think Phil's concern is NOT focus in your business offerings but rather focus in your target audience. We've seen them come and go in this forum-- the fitness centers in particular-- attempting to find names and taglines that connect to incredibly poorly defined customer targets. As I write this another fitness center with an open question insists they're "focusing" on people aged 15 - 80. I saw another just recently who was targeting beginners, intermediates and elite athletes of all sports who are male AND female of all age ranges. Is that a target or a net?

If you want a good tag, consider your current clientelle carefully. Who are they? What sex? What age groups are most prevalent? Where do they live? How much do they make? What do they do for a living? What do they believe in?

I agree with Aditi. Keeping the name "Body Connection" may be a very wise decision. If you think you've built equity with that name, don't throw it away because you've added something to your business.

Once you've defined who you're after in specific, narrow, focused terms, ask yourself, why do you they choose my studio? What rational factors are there? What emotional ones exist? Which are strongest? With that info, I'm sure the smart folks in here can write you an effective tagline.