Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Best Slogan For A Pilates & Dance Studio
Posted by Anonymous on
7/30/2008 at 11:10 AM ET
I own a pilates studio, the name is Body connection pilates, but now we don't only teachh pilates, but dance, and vibrator platform. I would like a nice slogan focused on all the benefits in a beautiful atmosphere. It should speak about movement, wellness, fitness & privilege of being a part of us.
7/30/2008 at 11:42 AM
Wellness through Movement
7/30/2008 at 11:57 AM
Creating Beautiful Core Strength
Moving With Strength...Together
Loving Fitness Created Here
7/30/2008 at 12:37 PM
A business that attempts to provide all things to all people will be able to provide none profitably.
You have to very separate and distinct businesses. My suggestion would be that you keep them separate and treat them as what they are.
While some people might occasionally enjoy a fruit cocktail, most enjoy their fruits separately because they satisfy their taste buds better that way.
7/30/2008 at 2:09 PM
I disagree with Phil in that you are trying to be all things to all people. You are helping people with conditioning and movement. We are members of a health club that have programs that you listed + rock climbing, swimming, tennis, a coffee shop, weight training, basketball, child care, personal trainers, aerobics, etc. They are a company helping people with health. Now if you want to sell tires also I might be concerned.
Now onto some taglines.
Fitness Through Movement
Movement for a Beautiful You
Health Through Movement
Movement to Set You Free
A Beautiful Place, All Its Missing is You
7/31/2008 at 3:16 PM
I think Phil's concern is NOT focus in your business offerings but rather focus in your target audience. We've seen them come and go in this forum-- the fitness centers in particular-- attempting to find names and taglines that connect to incredibly poorly defined customer targets. As I write this another fitness center with an open question insists they're "focusing" on people aged 15 - 80. I saw another just recently who was targeting beginners, intermediates and elite athletes of all sports who are male AND female of all age ranges. Is that a target or a net?
If you want a good tag, consider your current clientelle carefully. Who are they? What sex? What age groups are most prevalent? Where do they live? How much do they make? What do they do for a living? What do they believe in?
I agree with Aditi. Keeping the name "Body Connection" may be a very wise decision. If you think you've built equity with that name, don't throw it away because you've added something to your business.
Once you've defined who you're after in specific, narrow, focused terms, ask yourself, why do you they choose my studio? What rational factors are there? What emotional ones exist? Which are strongest? With that info, I'm sure the smart folks in here can write you an effective tagline.
BACK TO TOP
Post a Comment
Paid vs. Organic Traffic: Which Generates More (and More ...
by Samantha Smith
Five Steps to Integrating Your Blog, Social Media, and Email ...
by Joe Griffin
How to Thank These Five Important Types of Customers During the ...
by Jignesh Shah
Follow This One New Trend, and You Will Be Found Online
by Maris Callahan
The Marketing Mix of Small Business Owners [Infographic]
by Ayaz Nanji
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with