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Need Help Naming Snack Food And Company
Posted by Anonymous on
8/20/2008 at 3:51 PM ET
Here's the situation. I approached a nutritionist with an idea for our own brand of healthy snack food. She loved it. I really enjoy the marketing of it all and doing the business plan and the entire planning and sourcing etc.... and I'm good at it!! but now I'm stuck and I need your help.
I came up with Healthy Handfuls and worked everything arouund this name and did my research today and the name was registered with another snack company locally not more than a few months ago!!! Now I'm really stuck for a great catch name.
So concept is quick, nutritious, easy to eat, healthy snack foods. HELP PLEASE!!
8/20/2008 at 4:06 PM
Can you give us anything else to go on? Is it fruity, "veggie," granola type, etc? Is it going to be boxed, bagged, individually wrapped, etc? Eaten by the handful, on a stick, eaten one at a time? Cold, hot, either? Stored dry, refrigerated, freezer? Mix with water, milk, soft drink, etc? Weight loss, weight gain? Anything comparable?
8/20/2008 at 4:09 PM
Here are a bunch of ideas/words to consider. You can combine any combination that "hits" you. Thanks. Best of luck.
BeeBs (a Burst of Energy in Every Bite)
Gobbles (you'll want to gobble them up)
Healthy Snack Attacks
Magic Munchies (may have negative connotation)
Picky Palette Snacks
Healthy Zone Snacks
Bling Bling Bites
Better Bites 4 You
Handfuls 2 Go
Grab Back Delectables
8/20/2008 at 4:59 PM
The grammatically correct version of Healthy Handfuls is Healthy Handsful, but "correct" doesn't always work best, does it?
8/20/2008 at 8:47 PM
Let's focus on your primary target audience. Who are they? Where do they live? What are they buying now to satisfy their snacking needs? Are they eating salty snacks or sweet snacks? Is it mostly mothers for kids?
How do they react to the concept of your product? When they try the product what words do they use to describe it?
Without these critically important positioning data points it's hit-or-miss for naming. It doesn't much matter what WE all think about the name options, unless your prime target audience is online marketers.
How are you going to pick a winner from the candidates we've suggested? What are the criteria?
Best approach: Get very clear about your positioning and your primary target audience. Then name it to communicate the single most important benefit for them.
P.S. How are you going to distribute the product? Where would someone purchase it? That may be a bigger issue than the name. As a former Director of Marketing at Frito-Lay, I can tell you that getting retail distribution in supermarkets is going to be very difficult and expensive. Are you in the United States? Starting locally or regionally?
8/20/2008 at 10:54 PM
Michael's given you some great advice.
Here are some other naming ideas:
8/21/2008 at 11:34 AM
Hope Michael's reality check doesn't sober you too much. He brings tremendous insight and credibility to the discussion.
Here are a few to throw into your thought process!
NutriSnax (or snacks)
TasteeSnax (or snacks)
Fill Ups - the healthy between meal snack
8/21/2008 at 1:34 PM
I couldn't agree more with Micheal on retail(especially)distribution. It will be difficult,furstating and almost next to impossible and if you get it, it will be EXTREMLY POSSIBLE. You may have an easier time trying to get distribution in small independent stores and if you are seriously targeting health and weight conscious consumers, you may be much better off trying to get distribution at independent stores that cater to that target market.Once you are able to establish from there and your product is well received may have much easier time with distribution with larger chains because for them, that space is real estate.
With no benefit of research, how about the name-NUTRUITION ON THE GO.
ADVANTAGES OF THAT NAME-simple, easy to remember, and it will allow you to offer many varieties of snacks as you aren't naming the product but you will have to have very nice pictures of the product on the packages so people could see what they are.
DISADVANTAGES-The ones i can think of are--name almost too simplistic;pictures will have to do the talking and it may at least initially mostly attract consumers who are looking for nutritious foods;health/waist conscious consumers.
Lots of good luck to you and if use any name suggested here, let us know and send us free snacks.
8/21/2008 at 4:54 PM
Here are just a couple for now. We'll think of more
8/22/2008 at 3:27 PM
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