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I would not usually coment on other companies activities. However, we believe it is essential to get professional advice and professionals to run your seo ppc campaigns. We, personally have taken over numerous accounts and found that the amount of money wasted on PPC is enormous, unless you know exactly what your doing. most agencies charge around 10% commision to manage your SEO PPC accounts... believe me, you can easily waste more than this if you try and do it yourself.