Question

Topic: Advertising/PR

Advertising/pr For An Educational Institute.

Posted by Anonymous on 9/15/2008 at 10:40 AM ET 125 Points
What advertising/ PR strategies could be used while promoting an educational institute ?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/15/2008 at 1:26 PM Member
    It depends on what your ultimate PR goal really is:
    * To include the local community?
    * To attract talented staff?
    * To encourage more companies to participate in work/study
    * To attract more students?
    * To encourage endowments?

    Each of these goals would have different strategies associated with achieving them.
  • Posted on 9/15/2008 at 7:57 PM Accepted
    Talk to some existing students and find out why they chose the school, others they considered, what they see as the school's strengths and weaknesses, etc. Also, talk to alumni - in addition to these questions, find out if the school "brand" has helped them, what they would change looking back and also looking at what the school currently is, etc.

    By answering these questions, you'll be better able to position the school better in marketing communications as well as finding out what advertising and PR strategies would have the greatest resonance.

    Good luck!
  • Posted on 9/15/2008 at 8:15 PM Accepted
    You've got some great comments already; all quite helpful and accurate in my opinion.

    I would also think of some "basics" like direct mail -- target high schools based on your demographics and alumni ... but be sure to speak relevantly to each unique audience.

    You might even consider a "tell a friend" promotion to current students. Offer them an incentive (prize, discount, etc) if they refer a friend who enrolls.

    As mentioned above, it does also depend on what your ultimate goal is.

    Good luck!
  • Posted by desmond on 9/16/2008 at 1:58 AM Accepted
    You may also want to organize a free trial lesson to encourage students and parent to understand the environment.

    During the trial you can offer some discount valid only on that day. This would give them an urgency to sign up on the spot.
  • Posted on 9/16/2008 at 4:56 AM Author
    I am thrilled to have such great responses immediately.
    My ultimate PR goal or target is all that has been posted in the response of Jay Hamilton Roth.
    Any further suggestions on how to effectively reach my target audience ie the students of the educational institute , the employees, and the corporate world for its involvement in work/ study / placement of students, would be very welcome.
  • Posted on 9/18/2008 at 9:24 AM Member
    Following up on JHR's good points, your 'educational institute' is too vague for feedback here to get specific.

    I've done extensive "educational institute" marketing, including a private boarding school, a K-12 public school, and a University. They have very different audiences and goals. Can you be more specific?
  • Posted on 9/22/2008 at 1:07 PM Author
    I appreciated each response and once again thank everybody for all their valuable inputs.
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