Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
How To Write A Creative Plan
Posted by Anonymous on
8/2/2004 at 2:05 PM ET
We have a new show coming up; Taganai, a Cirque Extravaganza. This show is scheduled to run in our casino showroom on September 5. I have to go to upper management with a creative/marketing/promotion plan. Any suggestions?
8/2/2004 at 3:07 PM
There isn't a lot of information to go on here but let me start with the fact that your marketing plan needs to utlilize both paid media (advertising) and public relations efforts ('free' media). You will probably also need to create some collateral materials to help promote the show, posters, etc...within the casino as well as around town (ie, on buses, cabs, etc). Maybe even a billboard might fit into your plan. All of this depends on your budget. For the PR side, press releases and arranging for media interviews with the show's stars—if they are big enough to garner media interest—or possibly invite the media for a sneak peak performance. This is where you want to generate publicity and excitement about your event. Don't forget local radio talk shows as well. They can be a good source for both PR and advertising opportunities. Also, if this is a true Cirque du Soleil event, they may provide you with materials and assistance as well.
As for the 'creative' part, or the concept which you might use to create the ads and various other materials I don't know if you already have something for the event but either way, the concept should be in-line with the casino's brand standards as well as Cirque's, unless there's been an agreed (contractual) creative strategy laid out with the show's management.
You might also see what your competition has done in the past and what's worked well for them. The less time you spend reinventing the wheel, the better off you'll be for getting this event publicized.
Feel free to contact me if you have any more questions.
8/2/2004 at 5:52 PM
I'd start with a creative brief. Here's a link:
also, enter "creative brief" in the search box to the upper right of this page.
hope this helps,
8/2/2004 at 6:07 PM
This posting is a MAJOR surprise.
As a member of the Cirque family of consumers for the past eleven years and an avid fan, the idea that Cirque du Soleil needs help with their new show
so late in the show's production timeline
that I think this may be a bogus posting from someone UNRELATED to Cirque. OR someone who has posted an inventive way of getting the structure needed to do their own work that really ISN'T for Cirque du Soleil, but might be for a “competitor” or related service.
I hope I'm wrong, but I don't think so. They NEVER leave anything to this much undecided detail this late in their promotions, and usually are
when promoting NEW shows. Just check their site:
BACK TO TOP
Post a Comment
Five Marketing Lessons From Taylor Swift, Brand Savant
by Katie L. Fetting
Bye-Bye to These 10 Web Design Trends
by Scott Donald
Eight Powerful SlideShare Features You May Not Be Using ...
by Barry Feldman
These Six Stupid Marketing Metrics Need to Die
by Larry Kim
Communicate Like a Founding Father: Three Simple Lessons From ...
by Brian Burkhart
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with