Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Nonprofit Development Plan Template
9/29/2008 at 11:45 AM ET
I am looking to create a development plan for a private elementary/middle school. The school currently has a marketing plan in place, but does not have a Development Plan to guide them in implementing future annual giving, capital giving, and planned giving efforts or address any communication with alumni. I am hoping to find a template that I can customize to fit the school's goals and objectives.
Thanks for your assistance!
9/30/2008 at 9:11 AM
Have you looked at: Nonprofit Essentials: The Development Plan (
) or Field Guide to Nonprofit Program Design, Marketing and Evaluation (
Also, some articles:
9/30/2008 at 12:27 PM
I would strongly recommend any of the books by Hank Rosso. He is still considered one of the best when it comes to putting together a development plan.
9/30/2008 at 1:02 PM
Thanks for your suggestions, especially in regard to the book. I have actually been thinking of purchasing "Nonprofit Essentials: The Development Plan" to use as a resource. However, I was looking at this point for a free outline that simply indicates the elements/topics that are usually included in a Development Plan for a nonprofit. For example:
III. Situation Analysis
IV. Fundraising Efforts
A. Annual Giving
B. Capital Giving
C. Planned Giving campaigns
Obviously, I'm just making up these categories, but I'm hoping to find an outline of what would typically be included in a Development Plan. Thanks for any assistance you can provide.
10/2/2008 at 3:04 PM
So I (we) have a better feel, are you a member of a npo and helping them get up in running so you want to provide a step-by-step process? Are you going to get into fund development for a npo? I guess I am trying to determine the audience for your plan. Is this a published proposal you're working on to help them see what needs to be done or something you're going to verbally share with a board?
One of the most important thing you'll have to develop (or the organization will have to develop) is your case statement detailing why anyone would give. Also methods for identifying your donors, development of relationships with donors, methods of solicitation, budgets, recognition for gifts, grants (private, governmental), fund accounting, etc. And you should add another method of fund development - events.
Although I have been in development for some time, I'll have to think about templates. You might find it as the chapter titles in a Rosso book.
Just for fun I googled fundraising template and actually this site looks like it has some pertinent information to help you get going.
10/2/2008 at 3:37 PM
Thanks for your informative e-mail. I am responsible for fund development for a private school. I will be putting together a published plan that I will present to our administration and school council.
I found the link that you provided as well after I posted my initial message; it is the best site that I have found in terms of my needs. It doesn't provide a template, per say, but it does provide a good bit of information.
Based on your input, it sounds like I should include the following sections:
Methods of Fund Development
- Annual Giving
- Special Events
- Capital Giving
- Planned Giving
- Alumni Program
- Business Development Program
- Grants (private, governmental)
Methods for identifying donors
Development of relationships with donors
Please let me know if I have left anything of importance off the list.
BACK TO TOP
Post a Comment
How to Write an Email That Gets Opened, Read, and Responded to ...
by Verónica Jarski
Millennials vs. Baby Boomers: How Attitudes and Behaviors Differ ...
by Ayaz Nanji
Don't Be Cheap With Your Landing Pages: Three Contrarian Ways to ...
by Assaf Dudai
2017 B2B Content Marketing Benchmarks, Budgets, and Trends
by Ann Handley
The Most In-Demand Marketing Skills
by Ayaz Nanji
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with