Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Nasal Spray Marketing
Posted by Anonymous on
11/23/2008 at 12:27 AM ET
What's the most innovative way you can think of to reach allergy sufferer's with a new prescription nasal spray?
11/23/2008 at 2:20 AM
if it is a prescription drug, as opposed to OTC, who you need to reach is not the end users(allergy sufferers), but the doctors.
So, fold your sleeves and go door-to-door. On top of that you can participate to forums and also ask some doctors to endorse your spray.
Distribute press releases to medicine magazines, as well as targeted, allergy-related feature stories to magazines and newspapers.
Hope this helps.
Best of luck,
11/23/2008 at 8:02 AM
the doctor approach is a good one. take this idea to the web.
means: make a research where doctors are online (blogs, forums, online communities). advertise, write a review or try to place your product in newsletters of the platforms found.
use online word of mouth power > relevant blogs to reach doctors and endconsumers. in the end you have to catch both and manage supply and demand > b2b (doctors) and b2c (endconsumers).
this company can help you finding the relevant blogs and bloggers to write about your product and get a honest feedback which is the most worthy advertising if your product is good.
also check out the association of word of mouth marketing:
maybe they can give you prescription drug specific tips concerning word of mouth (on- & offline).
11/23/2008 at 11:47 AM
Two ways would seem to be equally effective:
1. Have healthcare givers recommend your product (via samples) to their patients who suffer with allergies.
2. If you can afford the cost, advertising on TV at the start of the allergy season.
Both would create "pull" scenarios where the consumer ends up requesting your product, rather than "push" situations were you attempt to sell them a medication with which they're unfamiliar. Hope that helps...
11/23/2008 at 12:34 PM
thanks for the valuable feedback! this site is GREAT!
BACK TO TOP
Post a Comment
20 Must-Have Tools for Clever Marketers
by Elizaveta Naumov
The Only 10 Slides You Need in a Pitch [Infographic]
by Verónica Maria Jarski
Top Six Email Marketing Trends You Need to Keep Pace With
by Liga Bizune
How Six Common Words Influence 1-to-1 Email Open Rates
by Ayaz Nanji
SEO Checklist: 15 Steps to Optimize Your Website
by Eugene Dediu
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with