Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
Professional Development Solutions
Schedule of Events
Digital Marketing World
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 626,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
How To Increase Student Enrollment -private School
12/19/2008 at 6:12 PM ET
I work for a private school that has been in the community for over a hundred years, but due to the economic situation of the country we are having students leave the school. Our tuition is not expensive, quite the contrary, it is affordable for middle class families.
I would like PR ideas to attract new students to the school. We are doing all sorts of improvements to the campus as well as improvements in our curriculum adding a Foreign Language program. We have also added a new Natural Sciences Museum and we are planning to inaugurate it at the end of January but would appreciate if we get ideas as to how to promote the New Museum as well as the school to the general public.
Thank-you very much for your help!
12/19/2008 at 10:38 PM
Do you mention PR because you have no marketing budget?
If you've sent releases to your local/regional papers, and they have not responded by writing a story about you, then you need to begin to set a creative marketing budget, and tell the public yourself.
12/20/2008 at 3:21 AM
Have a look at this posting from a while back:
Some of the ideas might be relevant.
Creative STAR Learning Company
12/22/2008 at 4:23 PM
You need to reach students, and kids today are very internet savvy. There's lots of kids on youtube, facebook, myspace tc..
how about some sort of youtube contest- maybe scholarship based? you can set up a youtube account for free, and if you don't have a video camera, maybe someone in your office does and you can borrow it to create a little "commercial" for the school, which would also talk about the contest. Youtube has a special section for contests, so you'd get lots of exposure. You could not only utilize youtube for the contest, but you could also do a press release over the web, which means you would come up on web searches for colleges much easier/higher.
You could also set up a free myspace page and start reaching out that way.
I think you need to utilize online media, and so much of it is at no cost, or the only cost being the time you put into it.
BACK TO TOP
Post a Comment
Take 10 / Online Seminars
The Most (and Least) Effective Keywords in Email Subject Lines
by Ayaz Nanji
Get Rid of Your Lousy 'About' Page Once and for All
by Sonja Jobson
Six Trends for 2014 in Mobile Marketing and Advertising
by Gregory Kennedy
B2B Lead Generation Trends for 2014: What's Hot and What's Not ...
by Seth Price
What Are the Best Days and Times to Post on Instagram?
by Ayaz Nanji
See more marketing articles »
Take 10: Key Tips to Consider When Creating a Digital Strategy
MarketingProfs University: How to Make Your Content the Belle of the Marketing Ball
Three P's of Successful Marketing Teams: People, Perspective, and Process
Take 10: Three Ingredients That Turn Engagement Into Measurable Business Results
Future-Proof SEO: Immunize Your Business Against Search Engine Updates
See more online seminars »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with