Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 598,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
How To Increase Student Enrollment -private School
Posted by Anonymous on
12/19/2008 at 6:12 PM ET
I work for a private school that has been in the community for over a hundred years, but due to the economic situation of the country we are having students leave the school. Our tuition is not expensive, quite the contrary, it is affordable for middle class families.
I would like PR ideas to attract new students to the school. We are doing all sorts of improvements to the campus as well as improvements in our curriculum adding a Foreign Language program. We have also added a new Natural Sciences Museum and we are planning to inaugurate it at the end of January but would appreciate if we get ideas as to how to promote the New Museum as well as the school to the general public.
Thank-you very much for your help!
12/19/2008 at 10:38 PM
Do you mention PR because you have no marketing budget?
If you've sent releases to your local/regional papers, and they have not responded by writing a story about you, then you need to begin to set a creative marketing budget, and tell the public yourself.
12/20/2008 at 3:21 AM
Have a look at this posting from a while back:
Some of the ideas might be relevant.
Creative STAR Learning Company
12/22/2008 at 4:23 PM
You need to reach students, and kids today are very internet savvy. There's lots of kids on youtube, facebook, myspace tc..
how about some sort of youtube contest- maybe scholarship based? you can set up a youtube account for free, and if you don't have a video camera, maybe someone in your office does and you can borrow it to create a little "commercial" for the school, which would also talk about the contest. Youtube has a special section for contests, so you'd get lots of exposure. You could not only utilize youtube for the contest, but you could also do a press release over the web, which means you would come up on web searches for colleges much easier/higher.
You could also set up a free myspace page and start reaching out that way.
I think you need to utilize online media, and so much of it is at no cost, or the only cost being the time you put into it.
BACK TO TOP
Post a Comment
The Five Most Effective (and Ineffective) Words in Email Subject ...
by Ayaz Nanji
12 Secrets of the Human Brain to Use in Your Marketing ...
by Verónica Maria Jarski
The 10 Most Popular Brands Online
by Ayaz Nanji
Three Steps to Writing a Stellar LinkedIn Profile Summary
by William Arruda
Six Content Marketing Myths—Busted
by Sandra Stewart
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with