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Know-How Exchange

Topic: Taglines/Names

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This question has been answered, and points have been awarded.

Tagline For A Tothpaste Adv.

Posted by Anonymous on 250 Points
hie there i need a good and effective tagline for a toothpaste adv.
the concept is a little different
my product packaging is made out of recycling material and
i m goin to show dirt all around my main hoarding
thus my line should mean tht
we are Against Bad Breath [ie.by using our product u will be free frm bad breath (mouth) and the product packaging wont even pollute the enviornment ].

  • Posted by Jay Hamilton-Roth on Accepted
    The Cure For Bad Breath
    Don't Be Embarrassed By Bad Breath Anymore
    Make Your Smile Your Best Feature
  • Posted by Mikee on Accepted
    Keeping both your mouth and the environment clean.
    Cleaning up your mouth and the environment at the same time.
  • Posted on Accepted
    My personal and professional opinion, if you don't mind my being honest with you, is that no one really cares aboiut something as insignificant as the packaging their toothpaste comes in. The fact that it's made from recycled materials is not going to be the driver that causes them to buy your product. It's the quality of the product itself that will be that driver.

    Sorry to be the bearer of such sad news.

    Phil
  • Posted by Consulting Melbourne on Accepted
    Phil is right, nobody will switch brands solely because the packaging is recycled. However, they might continue to buy your toothpaste if they are satisfied with it, and because they like the fact that the packaging is recycled. I would make that clear on the packaging, not in the directional advertising.

    What sells toothpaste is a message that gives the buyer confidence about:

    - longer-lasting fresh breath
    - keep plaque at bay between brushing
    - kills germs that cause bad breath
    - fights gum disease
    - fights tooth decay

    If you have any laboratory or clinical tests that prove your claims then use them in the headline (e.g. Clinical tests prove XXX brand kills 99.9% of the germs that cause bad breath).

    Hope that is helpful.

    ChrisB
  • Posted on Author
    thanks phil i absolutely agree with u but my product isn't new to the market so i think it wont be much of a prob.
    thnku guys for ur help i truly appreciate all your responses
    but m lookin for sumthin more CACHY
    thnkz alot once again

  • Posted on Accepted
    Clean & green- the best of both worlds!
    Squeaky clean your grin while staying green
    Making unsoiled smiles, one step at a time.
    Cleaner, greener smiles... one brush at a time.
    The purest way to keep your smile & planet healthy.
  • Posted on Author
    my hoarding would be placed in an area which has max amount of garbage and my hoarding would consist of nthing bt the product and the tagline
  • Posted on Accepted
    Clean and carefree

    Cleaning the planet one mouth at a time

    Cleaning power with a small footprint

    And I like CHOOSEK's "Clean & green- the best of both worlds!"
  • Posted by carrie77 on Moderator
    Hi Everyone,

    I am closing this question since it's more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions.

    Thanks for participating!
    Carrie (Production Editor)

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