Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Posted by Anonymous on
1/4/2009 at 12:37 PM ET
I am a marketer for a health care provider. My target demographic is physician's office staff, senior living agencies, hospital discharge planners, nurses, etc. I am looking to start 2009 with some fresh ideas. I am looking for some catchy marketing themes and ideas. If anyone has any or knows of any resources available to help out with this, please help! I am looking for some creative things. I've used things such as giving out Extra chewing gum...theme We Go the EXTRA mile, etc. Any suggestions would be appreciated. Thanks!
1/4/2009 at 6:52 PM
How about personalized candy jars that will stay on the physician's desk, physician receptionist's desk and at the nurse's station with your logo and message...filled with your choice of candy.
Can always make additional visits to fill the jar and discuss your services further.
Here's a link to promotion candy jars:
1/4/2009 at 6:57 PM
Give away carwash tickets to the staff. Normally you can work out a deal with the carwash company for volume discounts.
1/5/2009 at 9:06 AM
Printed bandages? (
1/5/2009 at 9:49 AM
Take 5 candy bars.... when you need to Take 5, call XXX
Animal printed pens and pads.... It's a jungle out there call us.......
Single serving tea bags/coffee/hot cocoa: Take your next coffee break on us.... we'll meet your health care needs.
Individual size Potato Chips.... if you're in a crunch call us...
I'm not exactly sure what health care services you're providing but you can tailor the slogans to fit your services.
1/5/2009 at 10:32 AM
Here are a few ideas for promotional products for the healthcare industry where you may have your logo imprinted that I think are cute and quirky:
Tagline: We Stand Out From the Rest
Twist-Free Retractable Badge Holders
Tagline: First String in "YOUR SERVICE(S)"
1/5/2009 at 10:38 AM
I also ran across some promotional candy prescription bottles that suggested a tagline such as "a cure for...", "We Can Cure Your...", "The Remedy For..."
Could also go with...Not Your Generic "SERVICE PROVIDER" or "Just What the Doctor Ordered...", "No More Headaches...", "Headache-Free", "Stress Free", "The Cure For", etc.
1/5/2009 at 7:10 PM
What service or product do you provide? That may help with more ideas.
I worked with physician's offices at a prior job and we did M&Ms in our company logo colors (they come in small packages already) and had round labels placed on the packages with a call-to-action on it.
The staff went crazy for it.
1/7/2009 at 12:16 AM
I market for a hospice provider. We provide end of life care.
1/8/2009 at 10:23 PM
How about a Teddy Bear with a t-shirt that has your firm name...
and one of these...
When You Can't Bear it Alone
Your Care Bear
Or how about
A little truck with candy in the back...
Tuck in a note...
Let us help you take a load off your shoulders...
1/12/2009 at 3:28 PM
When I was in healthcare; I really wanted to use the phrase...We Deliver
the best technology
outstanding patient aftercare
a great healthcare experience
your greatest bundle of joy
You can "deliver" a pizza with your idea to the appropriate staff with the literature and it should make a significant impact!
My old boss couldn't get her arms around the concept at all, but I think it can be clever.
1/15/2009 at 11:36 PM
I like the lifesavers idea. Another idea for the tagline: Your lifesaver for end-of-life care.
1/19/2009 at 8:10 AM
I am closing this question since it's more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions.
Thanks for participating!
Carrie (Production Editor)
BACK TO TOP
Post a Comment
Five Simple but Often Overlooked Ways to Boost Your Email ...
by Meera Kothand
Strapped for Time and Money? Content Curation Is Your Content ...
by Paul Chaney
Six Essentials for Good Storytelling—and Great Content ...
by Jennifer Smoldt
Six Email Habits That Are Alienating Your Customers
by Tink Taylor
How to Create Content About Things You Know Nothing About (Yet)
by Bana Jobe
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with