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Customer Behavior     
 
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How To Make Good Questionnaire For Clients In Insurance
Posted By: better* on 8/11/2004 4:04 AM (CST) 250 Points
why did they made insurance exactly in that company, need their datas,opinion...

Posted by: Nicolas Accepted Answer
8/11/2004 6:00 AM (CST)
Good day Better,

I would suggest you provide additional details about the questionnaire and your target clients.

See, first you will determine what objectives you want to achieve with this questionnaire:
- Seek your customers level of satisfaction.
- Probe for a new service
- etc.

This is your crucial / critical first phase.

Then you will start writing your questionnaire accordingly with several criteria influencing it:
- Will it be a questionnaire filled in during face to face interviews?
- Will you hand out the questionnaire for clients to fill it in later or in your offices?
- Will the questionnaire be available online?
- What will be the sample / number of clients that you will give the questionnaire to?

As a rule of thumb, start with easy questions (personal data, yes or no, etc.) and keep the open ended questions for the middle - end of the questionnaire.

You might want to check our database of questions relating to your topic here on Know-How Exchange. Just click on 'Search Questions' on the top right hand side of this page (under participate section).

Here are a few links to get you started:

http://www.marketingprofs.com/ea/qst_question.asp?qstID=416

http://www.marketingprofs.com/ea/qst_question.asp?qstID=2268

Hope this helps,

N.
 
Posted by: better* Author Response
8/11/2004 7:55 AM (CST)
Thank you Nicolas!!!
Better
 


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