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This question has been answered, and points have been awarded.
Naming/branding A Massage Therapy Clinic
Posted by Anonymous on
1/8/2009 at 10:06 PM ET
Business: Massage therapy clinic that offers therapeutic treatments as well as complimentary healthcare services such as acupuncture, nutritional counseling, personal training, yoga, etc... in a higher income, higher educated area that already uses natural healthcare on a regular basis.
My dilemma is in naming the business so as to best attract clients, as well as other therapists who would be renting a room in the clinic. I want to make the name as clear as possible so that potential customers know right away what the business offers and will then be more inclined to come through our doors.
My original thought was to name it a Massage Therapy Clinic, with all other forms of healthcare being an offset of the massage treatments. Massage therapy will account for at least 80% of the business and revenue. Part of the business plan as well however, is to rent one of the rooms to other practitioners (that are not massage therapists) on a daily, weekly or monthly basis - as well as renting it out for seminars, workshops, lectures, etc. This will generate a fair amount of income to help with the cost of running the business, which is especially important in the first few years.
I've been given the impression that this is too limiting, and that clients will not understand that there are other modalities present. It could also potentially be a deterent to other therapists wishing to rent space, as they may feel they are not best represented. (Time would be taken to properly advertise their services in print, online and through referals)
I would rather not however, name it a "Wellness Centre" because I believe it is too broad a scope, and will limit the amount of patrons interested specifically in massage. So I am faced with a dilemma:
How do I best name and brand my clinic so as to keep the focus on massage but also encompass other modalities?
Any help is appreciated as I need to make a decision on this soon and move forward. Thank you for your time.
1/9/2009 at 1:14 PM
You can try to be more general, but you have to stay true to your main business, massage. The benefit to the other providers would be a steady stream of clients that are exposed to their offerings.
Some more general names
Healing Hands - Massage and Therapy
Love Your Body - Massage Therapy
Treat Your Body
1/11/2009 at 9:41 PM
The best way to know how your target market will respond to your company's name is to do the research. There are naming specialists, and if you have the funds, it can be well worth the investment.
If not, and you're looking for a shoestring approach, do some focus groups or one-to-one telephone or in-person interviews with people in the neighborhood. With so much riding on your name, it's important to get it right. Good luck!
1/14/2009 at 7:41 AM
I believe that people associate the word physical therapy to massages. Most physical therapies are massages so you don't have to worry about the word therapy not being too straight forward to potential customers.
Harmony therapy center
Body care center
1/15/2009 at 1:39 PM
Massage Art and Therapeutic Remedies
Massage Art and Therapeutic Treatments
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