Question
Topic: E-Marketing
Where In Tech Adoption Cycle Is Email Marketing?
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In his book, Crossing the Chasm, author Geoffrey Moore delineates a number of stages through which a high tech company goes. We are trying to figure out what stage, using his model, the email marketing industry is in right now. Knowing where in the technology adoption life cycle our market is will affect our strategy in the future so it is important for us to figure this out.
Mike Lee does a good job of summarizing Crossing the Chasm. Of the stages listed here, where would you say the email marketing industry is now? What are your reasons for thinking this?
Thank you very much for taking time to answer my question.