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Create Unique/catchy Tagline For Catering Company
2/5/2009 at 7:48 PM ET
I am trying to create a catchy and unique tagline for my catering company. The company name is Serene Caterers. There is so much competition in the area, I want a tagline that people will remember. We do catering for weddings, corporate, bar mitzvah, social, etc. Most of our catering is off premise. I am thinking we can somehow relate the name of the company to the tagline. I want to convey to the customer that since we are so good at what we do (food, presentation, service), they will have no worries, they will be serene at their own party. Any suggesstions? Of course, I do not want to use the word serene in the tagline.
2/5/2009 at 8:07 PM
Thank you for your quick response. It is not bad but I am not certain if I like the word tranquility.
I want the client to know we will get the job done better then anyone else and they dont have to worry or stress over their event. But dont know how to put that into a creative tagline.
2/5/2009 at 8:09 PM
How do you present yourself to the market? How do people find out about you?
I'm not convinced that a catchy tagline is going to make much difference, just as I'm not convinced that "serene" is the magic word that will communicate a benefit that will get your prime target audience to pay attention and remember you.
Have you done some simple research among your target audience to find out how they select a caterer? What are the factors that matter to them? How do they make the decision to go with one caterer over another? Is it mostly based on referrals? How many do they interview/vet before they make a decision?
And what makes you better than your competition? Why should someone choose you? If it's going to be based on a catchy tagline, I worry that you might become upstaged by the next catchy tagline that someone comes up with for your competitor.
My suggestion: Go back to basics and get your positioning statement right first. Then go through the strategy set for your marketing mix. Then, if the missing link is a catchy tagline, we can deal with that based on what you're trying to communicate and what will resonate with your target audience.
Hope this is helpful. I know it's not what you asked for or expected, but it's really the right approach. Let us help you.
2/5/2009 at 8:31 PM
We get our catering several ways - we have a small restaurant. So we get customers that like our cuisine from our restaurant. We also get referrals. Another way we get business is through the internet - bridal and catering websites and showcases.
As far as our competition, there is a great deal. Our chefs are highly trained and have worked with some of the top chefs and restaurants in the country. We provide personalized and customized service and our cuisine is excellent. We are in an affluent area. The problem with us is that we have only been in business for 4 years. Many of the catering companies have been in business for over 20 years. So we are competing with household names. People use these catering companies because they have a comfort level.
I am not saying the tagline will change everything and of course I can be upstaged by someone else with another tagline but that doesnt mean I shouldnt have one.
In our industry, people make descisions on the caterer for various reasons. In this economy, many are choosing a cheaper caterer. Some choose the caterer because of the quality of food.
Also, what is good about us - we do event planning as an extra service.
We dont want to be known as the cheapest caterer. However, we do work with our clients that have a lower budget. We pride ourselves with excellent cuisine, creative presentation and excellent service. We are flexible, can customize cuisine for dietary needs, and really care about the needs of our clients.
I do not know if that helps.
2/6/2009 at 1:43 AM
thank you all for the feedback so far. But honestly, I am not wowed by any of them.
I am looking for something more catchy and engaging.
2/6/2009 at 7:34 AM
"Catchy" may be what you want, but it's not likely to do anything to increase your business. What you need, whether you realize it or not, or even want to admit it, is a tagline that describes what you provide.
Strangely enough, you gave us those words yourself. With just a little embelishment, here they are - in a tagline that appears to best describe what you have to offer:
"For the finest food, presentation and service"
And it works well with the name, too. Hope that helps.
2/6/2009 at 10:49 AM
Thanks for providing that perspective. You said several things that should set you apart from other catering services. You need to capture those elements in your positioning statement and then express the positioning statement in your name/tagline.
You might also consider the following concepts (not meant to be specific taglines):
Bringing the world's finest cuisine to neighborhood New Jersey
Top chefs to make your event perfect
World-class cuisine, prepared and presented for your guests
I'd worry a lot less about "catchy" and more about what you're trying to communicate and what makes you unique in your marketplace. (How many other local caterers graduated at the top of their class at NYRS? Hey, 50% of the chefs graduated in the bottom half of the class. Would you entrust one of them with
2/6/2009 at 11:28 AM
I appreciate all the input.
If you could provide me your favorites that would be great.
Because Events are meant to be enjoyed
Because Your Event is meant to be enjoyed
fabulous, unique and effortless
make your next event unforgettable
Unique, effortless, and unforgettable
World class cuisine making your next event unforgettable.
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