Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Tagline For A Catering Business :)
Posted by Anonymous on
3/29/2009 at 12:35 AM ET
hi guys can anyone help me create a tag line for our new catering business? Our business's name is SmokePoint. We are just a group of friends who just have a passion for cooking. We are in our early 20's so u can say that we are still full of energy. We are thinking of pursuing a career in catering. We like to cater to parties, business meetings and seminars. I hope we can all come up with a catchy tag line
3/29/2009 at 3:37 AM
why is it called smokepoint? sounds like it might be bbq, or?
3/29/2009 at 8:46 AM
Where are you located?
What type of food do you specialize in?
The more information you can provide to us, the better we can help you.
(Aside: I'm assuming your business name refers to the temperature at which an oil gets too hot and starts to smoke/burn and smell unpleasant.)
3/29/2009 at 10:20 AM
we called our group smokepoint jsut for the simple reason that it has a catch in it :)
@Jay Hamilton-Roth & SteveByrne
We are located in the Philippines.
That's the beauty of our group, everyone of us has a differnet specializations as chefs. I myself is an expert on bbqued and smoke grilled items. One of us specializes in stews and casseroles, one specializes in pasta's and south american cuisine, while another one is really a good baker and pastry chef.
*An oil's smokepoint varies depending on what oil you are using, there is a certain point while the oil is smoking wherein it is the best time to cook ur food :)
3/29/2009 at 1:07 PM
That name isn't going to serve you well at all, despite yourvalid point about an oil's smokepoint. I can't imagine any average person - except someone deep into cooking themselves (like I am) - who would know or even care about that bit of information.
It's going to take a lot more than a tagline to save that name.
The fact that you guys think SmokePoint "has a catch in it" doesn't make it a name you can build a business on. I'd suggest you harness some of that youthful energy of yours and focus it to coming up with a more appropriate - and easily marketed- name for your business.
Hope that helps.
For Results You Can Take To The Bank!
3/29/2009 at 1:56 PM
Do you have marketing and business plans for your business? If so, then you must have a positioning statement or value proposition.
What makes you different from and better than your competition? Why should someone select you? Who is your primary target audience? What benefits do they seek when hiring a caterer? How do they make their decisions? Who gets a vote, and who actually decides?
And why do you want a tagline? If it is to communicate an important positioning message then "catchy" might not be right way to go. Your name is probably not ideal (since it doesn't reference any benefit for your target audience), so you should probably make your tagline very focused on the benefit you promise and deliver.
Many other questions ... like how people are going to learn about you, regardless of your name and/or tagline. And whether you're going to go directly to end-user customers or indirectly through venues and other suppliers who will basically represent you to the end-users.
BACK TO TOP
Post a Comment
Five Small Business Marketing and Retention Trends and ideas for ...
by Jenny Beightol
Marketing ROI: How to Get Actionable Insights From Google ...
by Jennifer Blackburn
Top 4 Things You Should Know on Your Journey to Content ...
by Alicianne Rand
How to Thank These Five Important Types of Customers During the ...
by Jignesh Shah
What Marketers Need to Know About Millennials and Print
by Nicholas Brown
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with