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Tagline For A Community Bakery
4/11/2009 at 2:07 AM ET
Rebranding a bakery which is ran as a community owned business - focus on the authentic, non pretencious, homemade nature of the product. Need a compelling tagline .
4/11/2009 at 4:21 AM
from your own words ...
authentic, homemade baked goods
4/11/2009 at 9:15 AM
Not Just Homemade, Deliciously Community Made
It Takes A Community To Make Things So Good
How Many People Does It Take To Make Our Pastry?
4/11/2009 at 11:45 AM
"Natural Ingredients Blended By Hand" sounds quite appropriate for the bakery you've described. Hope that helps.
For Results You Can Take To The Bank!
4/12/2009 at 10:36 AM
What's the name of the bakery? You want the tagline to reinforce or explain the positioning expressed in the name, not be a literal repetition of it.
Without knowing the name (and perhaps the target audience, geographic location) it's pretty hard to come up with a great tagline .. though I like the direction of one of Jay's suggestions.
Remember that being a community bakery is a FEATURE, not a benefit. It may be what makes you different from others, but that's secondary to the main benefit -- taste/quality, comfort, nostalgia, or whatever. Community may be an important reason-why, but it's not a benefit.
4/13/2009 at 9:59 PM
Home never made it so good
4/15/2009 at 4:35 PM
This one always works...
Get Baked Locally.
sounds non-pretentious, low key, funny, earthy and grabs your attention. Makes great t-shirts which are always great sellers. Good luck and hope this helps!
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