Question

Topic: Taglines/Names

Tagline For A Community Bakery

Posted by orla on 4/11/2009 at 2:07 AM ET 250 Points
Rebranding a bakery which is ran as a community owned business - focus on the authentic, non pretencious, homemade nature of the product. Need a compelling tagline .
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RESPONSES

  • Posted by SteveByrneMarketing on 4/11/2009 at 4:21 AM Member
    from your own words ...

    authentic, homemade baked goods
  • Posted by Jay Hamilton-Roth on 4/11/2009 at 9:15 AM Accepted
    Not Just Homemade, Deliciously Community Made
    It Takes A Community To Make Things So Good
    How Many People Does It Take To Make Our Pastry?
  • Posted by mgoodman on 4/12/2009 at 10:36 AM Moderator
    What's the name of the bakery? You want the tagline to reinforce or explain the positioning expressed in the name, not be a literal repetition of it.

    Without knowing the name (and perhaps the target audience, geographic location) it's pretty hard to come up with a great tagline .. though I like the direction of one of Jay's suggestions.

    Remember that being a community bakery is a FEATURE, not a benefit. It may be what makes you different from others, but that's secondary to the main benefit -- taste/quality, comfort, nostalgia, or whatever. Community may be an important reason-why, but it's not a benefit.
  • Posted by BlueSage on 4/13/2009 at 9:59 PM Member
    Home never made it so good
  • Posted on 4/15/2009 at 4:35 PM Member
    This one always works...

    Get Baked Locally.

    sounds non-pretentious, low key, funny, earthy and grabs your attention. Makes great t-shirts which are always great sellers. Good luck and hope this helps!
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