Last chance to save on PRO! Only $195 with code PROBRAIN »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Tagline For A Community Bakery
4/11/2009 at 2:07 AM ET
Rebranding a bakery which is ran as a community owned business - focus on the authentic, non pretencious, homemade nature of the product. Need a compelling tagline .
4/11/2009 at 4:21 AM
from your own words ...
authentic, homemade baked goods
4/11/2009 at 9:15 AM
Not Just Homemade, Deliciously Community Made
It Takes A Community To Make Things So Good
How Many People Does It Take To Make Our Pastry?
4/11/2009 at 11:45 AM
"Natural Ingredients Blended By Hand" sounds quite appropriate for the bakery you've described. Hope that helps.
For Results You Can Take To The Bank!
4/12/2009 at 10:36 AM
What's the name of the bakery? You want the tagline to reinforce or explain the positioning expressed in the name, not be a literal repetition of it.
Without knowing the name (and perhaps the target audience, geographic location) it's pretty hard to come up with a great tagline .. though I like the direction of one of Jay's suggestions.
Remember that being a community bakery is a FEATURE, not a benefit. It may be what makes you different from others, but that's secondary to the main benefit -- taste/quality, comfort, nostalgia, or whatever. Community may be an important reason-why, but it's not a benefit.
4/13/2009 at 9:59 PM
Home never made it so good
4/15/2009 at 4:35 PM
This one always works...
Get Baked Locally.
sounds non-pretentious, low key, funny, earthy and grabs your attention. Makes great t-shirts which are always great sellers. Good luck and hope this helps!
BACK TO TOP
Post a Comment
How to Measure and Improve B2B Customer Loyalty
by Bob Murphy
Eight Ridiculously Silly Ways to Sabotage Your Email Marketing ...
by Meera Kothand
A Beginner's Guide to Creating Video Content
by Caleb Cousens
Five Outbound-Email FAQs That Stump Even Experienced Marketers
by William Wickey
Hot Trends in Marketing Automation You Need to Know
by Kevin Akeroyd
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with