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Know-How Exchange

Topic: Taglines/Names

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This question has been answered, and points have been awarded.

Tagline For A Community Bakery

Posted by orla on 250 Points
Rebranding a bakery which is ran as a community owned business - focus on the authentic, non pretencious, homemade nature of the product. Need a compelling tagline .

  • Posted by Steve Byrne on Member
    from your own words ...

    authentic, homemade baked goods
  • Posted by Jay Hamilton-Roth on Accepted
    Not Just Homemade, Deliciously Community Made
    It Takes A Community To Make Things So Good
    How Many People Does It Take To Make Our Pastry?
  • Posted by PhilGrisolia4Results on Member
    "Natural Ingredients Blended By Hand" sounds quite appropriate for the bakery you've described. Hope that helps.

    Phil
    PhilGrisol.com
    For Results You Can Take To The Bank!
  • Posted by mgoodman on Moderator
    What's the name of the bakery? You want the tagline to reinforce or explain the positioning expressed in the name, not be a literal repetition of it.

    Without knowing the name (and perhaps the target audience, geographic location) it's pretty hard to come up with a great tagline .. though I like the direction of one of Jay's suggestions.

    Remember that being a community bakery is a FEATURE, not a benefit. It may be what makes you different from others, but that's secondary to the main benefit -- taste/quality, comfort, nostalgia, or whatever. Community may be an important reason-why, but it's not a benefit.
  • Posted by BlueSage on Member
    Home never made it so good
  • Posted by nicole on Member
    This one always works...

    Get Baked Locally.

    sounds non-pretentious, low key, funny, earthy and grabs your attention. Makes great t-shirts which are always great sellers. Good luck and hope this helps!

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