Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Need Name For Insurance Agency!
Posted by Anonymous on
4/29/2009 at 10:04 AM ET
Hello we already have an established real estate business and we are now expanding into insurance. Our real estate name is All Seasons Realty and our tag line is Winter, Spring, Summer, Fall All Seasons Realty does it all. We are thinking of just putting the insurance name as All Seasons Insurance with pretty much the same tag line. I was told that it is best thought to not have insurance in the agency name because it has a negative connotation. I was just looking for some alternatives for the name and tag line.
Thanks in advance.
4/29/2009 at 11:18 AM
A couple of suggestions, if I may...
1. For the name, since your company has already established a reputation, simply add to it as follows:
All Seasons Realty & Insurance (and, yes, I'd use the ampersand rather than the word "and")
2. I'd definitely shorten your tagline, particularly since you're adding to your name. My suggestion:
"Winter, Spring, Summer, Fall, We Do It All" ("All" now being insurance as well as real estate sales.) Hope that helps.
For Results You Can Take To The Bank!
4/30/2009 at 9:07 AM
If there's the slightest chance that your company may also be expanding into yet another field, don't go All Seasons Realty & Insurance (because the 3rd field would add to the list of offerings and be a bit unwieldy).
As a realty name, All Seasons indicates that you sell both winter and summer destinations. But as an insurance name, All Seasons doesn't make sense to me (unless you're selling insurance that's seasonal) other than leveraging your realty name. You could try to make a connection between your realty name and insurance name by something like: All People Insurance, All Needs Insurance, etc.
As for a tagline: Protecting Your Family In All Seasons, or Protecting Your Property Year-Round, etc. (to try to make the additional connection between your two businesses).
5/4/2009 at 2:42 AM
You May Try These:
"All Seasons Insurance" followed by a tagline-"We Insure,We Assure"
"Insure All Seasons"
"Smart Insurance" followed by a tagline-"Smart People,Smart Insurance"
"365 Insurance" followed by a Tagline-"We insure,You Rest Assure"
"All Insurance" followed by a Tagline- "We Cover All"
5/9/2009 at 12:55 PM
thanks for everyone's advice we are going to go with All Seasons Insurance with the tag line "Protecting Your Business & Family In All Seasons"
BACK TO TOP
Post a Comment
Six Essentials for Good Storytelling—and Great Content ...
by Jennifer Smoldt
2Q16 Email Deliverability Benchmarks
by Ayaz Nanji
The (Marketing) Maven
by Tom Bentley
Six Email Habits That Are Alienating Your Customers
by Tink Taylor
Five Simple but Often Overlooked Ways to Boost Your Email ...
by Meera Kothand
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with