Question

Topic: Taglines/Names

Need Name For Insurance Agency!

Posted by Anonymous on 4/29/2009 at 10:04 AM ET 500 Points
Hello we already have an established real estate business and we are now expanding into insurance. Our real estate name is All Seasons Realty and our tag line is Winter, Spring, Summer, Fall All Seasons Realty does it all. We are thinking of just putting the insurance name as All Seasons Insurance with pretty much the same tag line. I was told that it is best thought to not have insurance in the agency name because it has a negative connotation. I was just looking for some alternatives for the name and tag line.

Thanks in advance.

Kayla
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RESPONSES

  • Posted by Jay Hamilton-Roth on 4/30/2009 at 9:07 AM Accepted
    If there's the slightest chance that your company may also be expanding into yet another field, don't go All Seasons Realty & Insurance (because the 3rd field would add to the list of offerings and be a bit unwieldy).

    As a realty name, All Seasons indicates that you sell both winter and summer destinations. But as an insurance name, All Seasons doesn't make sense to me (unless you're selling insurance that's seasonal) other than leveraging your realty name. You could try to make a connection between your realty name and insurance name by something like: All People Insurance, All Needs Insurance, etc.

    As for a tagline: Protecting Your Family In All Seasons, or Protecting Your Property Year-Round, etc. (to try to make the additional connection between your two businesses).
  • Posted by rakesh_sethia80 on 5/4/2009 at 2:42 AM Member
    You May Try These:
    "All Seasons Insurance" followed by a tagline-"We Insure,We Assure"

    "Insure All Seasons"

    "Smart Insurance" followed by a tagline-"Smart People,Smart Insurance"

    "365 Insurance" followed by a Tagline-"We insure,You Rest Assure"

    "All Insurance" followed by a Tagline- "We Cover All"
  • Posted on 5/9/2009 at 12:55 PM Author
    thanks for everyone's advice we are going to go with All Seasons Insurance with the tag line "Protecting Your Business & Family In All Seasons"
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