Know-How Exchange : Taglines/Names

You May Try These Out:
"Second Phase"
"The Next Version"
"Used But Useful"
"Car's Era"(in terms with generation or lifecycle of cars)
"The Next Owner"
"Second Car'Nation"
"Still Young"

You Can add up cars ltd or cars company at the end of each name according to your wish.
may these help you in finding a direction towards desired result you needed.
you may write me up for further clarification.


Thanks
Rakesh

If you want to play on your names/twin-ship, here are some ideas:
* Two-Headed Used Cars
* Smith Brothers Used Cars (replace Smith with your last name)
* Brothers-In-Cars

I have to agree with Phil. Not only do your customers not care that you are brothers, or what your name is... But 90% of the car dealers out there are using the owner's name in the company name.

Here's a chance to separate yourself from the competition. Think about the unique value your dealership offers and why someone would buy a car from you rather than another dealer. I do like the "Brothers-In-Cars" idea of Jay's because it is unique.

You could play off the fact that you have such a large showroom and that all of your vehicles are protected from the elements (assuming you store them all inside the warehouse). If someone is shopping in harsh weather conditions this gives incentive to visit your facility.

Also, the fact that a large portion of your sales will be coming from the internet gives you another angle. How about "Interactive Auto Sales"? Get your website up and running and make it very interactive with videos, vehicle walk-arounds, twitter feeds, etc. You could jump onto the whole social media thing and let people ask questions about vehicles they like over Twitter or comment on your blog, etc.

Sorry if this isn't what your looking for but without knowing more about the dealership it's hard to make a good recommendation. My advice is to just play off your differentiating strengths, and what your customers will be looking for. Remember... customer don't care about you, they care about what's important to them.

Zack Pike